Product Description
This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on July 14, 1997. The length of the article is 943 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Life Insurance Marketing and Research Association International (LIMRA International) senior VP Walter H. Zultowski spoke about the future of financial services at the 1997 LIMRA Europe meeting in Oslo, Norway. Zultowski told attendees that financial services has evolved from a sales-oriented business into a marketing-oriented business because of market fragmentation, increasing consumerism and regulation, competition, and technology.
Citation Details
Title: The evolving FS marketing trend. (Life Insurance Marketing and Research Association International senior VP Walter H. Zultowski on future of financial services)
Author: Lisa S. Howard
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: July 14, 1997
Publisher: The National Underwriter Company
Volume: v101 Issue: n28 Page: p10(1)
Distributed by Thomson Gale
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