Businesses in India have started factoring the Internet into their marketing efforts, and the day is not far away when most of their traditional business - in some cases, all of it -- will be converted to ebusiness.
Marketing.com then is a guide to adapting traditional marketing gameplan to the Internet, and covers the elements of marketing, viz, branding, advertising, promotion and market research, and other related areas.
The book is relevant to Indian managers through local case studies, and insights from, and in-depth interviews with, pioneers who roadmapped India on the Internet.
