my business readings

A Listmania! list by Mustafa Ozgur Gungor (Istanbul, Turkey)
The list author says: "management, business life, business development, research and development"
Positioning: The Battle for Your Mind
1.  Positioning: The Battle for Your Mind by Al Ries
$9.10   Used & New from: $1.56
4.3 out of 5 stars  See all reviews (211 customer reviews)

Funky Business forever
2.  Funky Business forever by Jonas Ridderstråle Kjell A. Nordström
Used & New from: $30.70

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Wikinomics: How Mass Collaboration Changes Everything
3.  Wikinomics: How Mass Collaboration Changes Everything by Anthony D. Williams
$15.23   Used & New from: $0.01
3.8 out of 5 stars  See all reviews (146 customer reviews)

Extraordinary Popular Delusions and The Madness of Crowds
4.  Extraordinary Popular Delusions and The Madness of Crowds by Charles MacKay
Used & New from: $5.99
4.0 out of 5 stars  See all reviews (123 customer reviews) | 1 customer discussion

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How Customers Think: Essential Insights into the Mind of the Market
5.  How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman
$21.49   Used & New from: $0.39
4.0 out of 5 stars  See all reviews (52 customer reviews)

Flow: The Psychology of Optimal Experience (Harper Perennial Modern Classics)
6.  Flow: The Psychology of Optimal Experience (Harper Perennial Modern Classics) by Mihaly Csikszentmihalyi
$10.05   Used & New from: $5.28
4.1 out of 5 stars  See all reviews (392 customer reviews) | 1 customer discussion

Why We Buy: The Science Of Shopping
7.  Why We Buy: The Science Of Shopping by Paco Underhill
Used & New from: $1.62
3.8 out of 5 stars  See all reviews (262 customer reviews)

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Customer's Advisory: Conceptualization, Definition and Explanation
8.  Customer's Advisory: Conceptualization, Definition and Explanation by Mustafa Özgür Güngör
$6.95   Used & New from: $4.86
5.0 out of 5 stars  See all reviews (1 customer review)

Strategic Use of Marketing Technology for Customer's Advisory: A Model for Customer-Driven Innovation in Organizations
9.  Strategic Use of Marketing Technology for Customer's Advisory: A Model for Customer-Driven Innovation in Organizations by Mustafa Özgür Güngör
$108.00   Used & New from: $97.88