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mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0
 
 
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mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0 [Hardcover]

Rudiger Buck-Emden (Author), Peter Zencke (Author)
2.8 out of 5 stars  See all reviews (5 customer reviews)


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Book Description

May 2004
Deals with computers/software.

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Product Details

  • Hardcover: 450 pages
  • Publisher: SAP PRESS; 1 edition (May 2004)
  • Language: English
  • ISBN-10: 1592290299
  • ISBN-13: 978-1592290291
  • Product Dimensions: 9.7 x 6.5 x 1.1 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,206,388 in Books (See Top 100 in Books)

 

Customer Reviews

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Average Customer Review
2.8 out of 5 stars (5 customer reviews)
 
 
 
 
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8 of 8 people found the following review helpful:
3.0 out of 5 stars Official Guide, February 7, 2005
By 
Anissa (St. Louis, MO USA) - See all my reviews
This review is from: mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0 (Hardcover)
This book is good if you want an overview of what SAP CRM has to offer. However, if you are looking for technical information, I wouldn't purchase this book.
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6 of 7 people found the following review helpful:
2.0 out of 5 stars Good overview, February 28, 2006
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This review is from: mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0 (Hardcover)
If you are looking for an overview into CRM in general, this is a good book. If you want to learn anything in depth about SAP CRM this will not help you. There is nothing specific here about SAP CRM, no how to's, transactions, not even a detail explanation or example of a BDoc.
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1 of 1 people found the following review helpful:
1.0 out of 5 stars My SAP CRM, November 4, 2009
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This review is from: mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0 (Hardcover)

This book is like a newspaper article; no technical or functional information.
It just gives an overview and for those looking for technical / functional knowledge, this is not reccomnded.
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Inside This Book (learn more)
First Sentence:
Why are market leaders such as Mercedes-Benz, Dell, or Wal-Mart more successful than their competitors? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
collaborative business maps, interaction center agents, customer interaction cycle, installed base management, enables brand owners, trade promotion management, personalized product recommendations, field sales employees, project resource planning, field service employee, partner portal, customizing data, groupware solutions, customer knowledge base, product configurator, groupware server, mobile sales, campaign monitoring, availability check, order templates, field sales representatives, sales partners, business suite, catalog management, master data
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Solution Manager, Best Practices, Web Application Server, Account Management, Exchange Infrastructure, Gartner Group, Lotus Notes, Territory Management, Business Information Warehouse, Mobile Infrastructure, Canada Post, Sales Analytics, Service Analytics, Web Dynpro, Business Case Builder, Sales Assistant, Single Sign-On, Market Leader, Microsoft Exchange, Osram Sylvania, Solution Maps, Use Case, C-Business Maps, Don Peppers, Forrester Research
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