Customer Reviews

mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0

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This book is good if you want an overview of what SAP CRM has to offer. However, if you are looking for technical information, I wouldn't purchase this book.

If you are looking for an overview into CRM in general, this is a good book. If you want to learn anything in depth about SAP CRM this will not help you. There is nothing specific here about SAP CRM, no how to's, transactions, not even a detail explanation or example of a BDoc.

This book is like a newspaper article; no technical or functional information.
It just gives an overview and for those looking for technical / functional knowledge, this is not reccomnded.

SAP has recently been pushing hard its mySAP, in part to reach a larger market. Here, we see the buildout of its CRM version 4. Replete with many use cases [examples] to help the reader gain expertise. One case is to generate a repair order. The screen capture for this example depicts a GUI that is rich in many options that the reader might need for her situation.

Another big feature is the mySAP CRM Interaction Centre. Think of this as souped up help desks. With advanced searching of the data base of previous help queries and replies. So that the help desk personnel can productively make use of accumulated experience, and more quickly solve a user's problem.

The book also stresses efficient channel management, and that partners should be integrated into CRM for competitive advantages.

Much to read about.

This is the best book i have found , which goes deep into the CRM Subject.