Ah, I see. It's Penguin Publishing. I saw another book in the same store today. Nathaniel Philbrick's "The Last Stand" - I wanted to get that one, too. Alas, it is also published by Penguin and it is also $14.99 for the Kindle version and $15.00 for the hardcover. I won't be buying it.
Pretty stupid, Penguin. Good luck on your pricing strategy.