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MOTHER NATURE is not only difficult to fool, she is also tough to ignore. As a 20 year veteran of the natural and organic products industry, I am still amazed at the level of growth sustained year after year, especially with regard to personal care and household products. In 2007, the natural and organic personal care market, once merely a novel, yet bothersome, sub-segment of the beauty industry, reached $9.23 billion at an annual growth rate of 23.3% (Nutrition Business Journal 7/08), and now represents more than 15% of the total cosmetics market.
