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Designers' Self Promotion: How Designers and Design Companies Attract Attention to Themselves

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Designers' Self Promotion: How Designers and Design Companies Attract Attention to Themselves (Hardcover)

~ Roger Walton (Editor)

3.0 out of 5 stars See all reviews (2 customer reviews)

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Editorial Reviews

Product Description

As an art director, editor, and international lecturer, Roger Walton is one designer who knows how to get his name out there. In this guide, he helps designers give their careers a spin by providing them with examples of today's most attention-grabbing self-promotional work.

From postcards to elaborate direct mail pieces, this work showcases dozens of unforgettable concepts. Each spread includes technical specs and commentary from the designers on how they developed their ideas and executed their pieces.

About the Author

Roger Walton is currently Art Director of Duncan Baird Publishers, and he lectures on design at several major art colleges. He is also the editor of Big Color, Typographics 1, 2 and 3. He lives in London, England.

Product Details

Hardcover: 144 pages
Publisher: HBI (February 2002)
Language: English
ISBN-10: 006621355X
ISBN-13: 978-0066213552
Product Dimensions: 9.2 x 9.1 x 0.8 inches
Shipping Weight: 1.9 pounds

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #1,267,503 in Books (See Bestsellers in Books)

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	43% buy the item featured on this page: Designers' Self Promotion: How Designers and Design Companies Attract Attention to Themselves 3.0 out of 5 stars (2)
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2 of 2 people found the following review helpful:

2.0 out of 5 stars Nice Coffee Table Book, August 22, 2006

By	Antoine D. Reid "80sforever" (Durham, NC United States) - See all my reviews (TOP 1000 REVIEWER) (REAL NAME)

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I think the title is a bit misleading ... I bought the book thinking it was going to give tips or answer the question "how designers and design companies attract attention to themselves." It does, but only in the form of giving visual examples of what others have done in terms of designing brochures and posters and really just one out of the ordinary method. It was a bit of a let down and not that helpful. I found that one could get the same information from the AIGA web site by scrolling through their design archives.

It would have been nice for it to have shown more variety ... perhaps pens, stationary, gifts, shirts, out of the ordinary branding and such. Here, it's just a collection of images of what others have done, which was nice to look at but to me wasn't really worth the price.

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1 of 2 people found the following review helpful:

4.0 out of 5 stars Great source of inspiration!, December 1, 2006

By	PJsc "Hendrix still rocks!" (S.C.) - See all my reviews

By contrast to the previous review, I found this book full of inspirational ideas. It clearly says in the title "over 150 examples of work" and that's what it delivers. If you're looking for visual references to help bust the "block", then purchase this book. Some visual pieces are strange, others clearly master the principals of design such as grids, composition, flow, etc. More experienced designers will benefit most from this title, as the work shown is more "out there" and experimental. If you're interested in expanding your graphic design horizons, this is a must have.

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