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From the Back Cover

Nanotech for everyone! The friendly, non-technical guide to the next industrial revolution.

• Discover the world's next $1 trillion industry!
• The easy-to-understand guide to nanoscale technology, science, business, and ethics
• Today's hottest nanotech research and tomorrow's hottest applications
• Nanobots, quantum and DNA computing, nanosensors, neuro-electronic interfaces, and much more
• Insider's assessment of the nanotechnology marketplace and investment opportunities

By 2015, nanotechnology could be a $1 trillion industry. Now, renowned nanotech pioneer Mark Ratner and technology entrepreneur Daniel Ratner show you how nanotech works, why it's so exciting, what's new, and what's next. They survey the entire field—technology and business—covering nanobots, molecular electronics, quantum computing, biostructures, nanotubes, molecular motors, nanosensors, and many other breakthrough applications. They provide easy-to-understand explanations of every key concept, plus dozens of visuals that bring nanotechnology to life. Coverage includes:

• A simple, brief, almost math-free introduction to nanotech science
• "Grand tour" of nanotech R&D, from "smart materials" to DNA computing
• Breakthrough biomedical applications, including neuro-electronic interfaces and new drug delivery systems
• Current and emerging nanotech systems for optoelectronics and communications
• Nanotech here and now: nano-enhanced tennis balls, suntan lotions, and other products already in the market
• A realistic assessment of nanotech investment opportunities for the short- and long-term
• Ethical issues associated with nanotech research and product development

About the Author

MARK RATNER, winner of the 2001 Feynman Prize in Nanotechnology, is Charles E. and Emma H. Morrison Professor in Chemistry at Northwestern University. He is widely credited as the "father of molecular-scale electronics"—thanks to his groundbreaking work with Ari Aviram that first envisioned how electronic circuit elements might be constructed from single molecules and how these circuits might behave. Ratner is a member of both the American Academy of Arts and Sciences and the National Academy of Sciences. He lectures worldwide on nanotechnology and its implications.

DANIEL RATNER, an engineer and tech entreprenteur, has founded two successful technology startup companies, serves as industry advisor to several other high-tech ventures, and was recently awarded the prestigious "30 Under 30" entrepreneurs' award by Philly Tech magazine.

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First Sentence:
Over the past few years, a little word with big potential has been rapidly insinuating itself into the world's consciousness. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
swarm computing, nanoscale sensors, scanning probe instruments, photorefractive polymers, nanoscale structures, nanoscale materials, natural photosynthesis, smart materials, quantum computing, molecular electronics, molecular motors, molecular recognition Key Phrases - Capitalized Phrases (CAPs): (learn more)
Northwestern University, United States, Pearson Education, Courtesy of the Mirkin Group, Upper Saddle River, The Central Science, Chad Mirkin, Charles Lieber, The Next Industrial Revolution, Courtesy of Getty Images, Shedding New Light, Courtesy of the Van Duyne Group, Joe Hupp, Sam Stupp, The Grand Toui, University of California New!
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