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Editorial Reviews
From Publishers Weekly
It took 2,000 years for punctuation and spaces between words to enter written language, so can the continued evolution of how information is packaged, filtered and consumed be doubted? In this exploration of the changing economics of our information-based world, Lanham, professor emeritus of English at UCLA and author of The Electronic Word, proposes the problem with the information economy is "information doesn't seem in short supply. Precisely the opposite. We're drowning in it." Lanham posits that as society moves from a world defined by "stuff" to one defined by "fluff," people are increasingly in need of filters to weed through the information glut. Enter the arts and letters. Citing sources from the art world to Madison Avenue, Lanham delves into the increasing amount of importance placed on a product's packaging rather than the product itself. Lanham's points are strong and well-researched, as shown through his "background conversations," substitutes for endnotes included at the end of every chapter. If style is going to increasingly operate as the decision-making arbiter, Lanham should be commended on his: clear, jargon-free and forward-thinking.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"I personally find this head-smackingly insightful. Of course! Money may make the world go 'round, but it's attention that we increasingly sell, hoard, compete for, and fuss over....The real news is that just about all of us - whether we participate in the market as producers or consumers - live increasingly in the attention economy as well." - Andrew Cassel, Philadelphia Inquirer "Lanham's points are strong and well-researched....If style is going to increasingly operate as the decision-making arbiter, Lanham should be commended on his: clear, jargon-free, and forward-thinking." - Publishers Weekly "It's refreshing to read a deeply literary mind who embraces the information age, and wants to focus on its civilizing possibilities rather than flee from the screens in horror." - Pat Kane, Independent (UK)"
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Key Phrases - Statistically Improbable Phrases (SIPs):
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information life, motive spectrum, centripetal gaze, redwood greens, stuff economy, stuff and fluff, digital expression, alphabetic notation, attention trap, expressive field, revisionist thinking, alphabetical notation, expressive surface, expressive space, attention economy, play sphere, shape poetry, alphabetic text, codex book Key Phrases - Capitalized Phrases (CAPs): (learn more)
Boffin Pundit, Teacher of Righteousness, Café Voltaire, Professor Qimron, Dead Sea Scrolls, David Nimmer, World War, Andy Warhol, Pont Neuf, New York, Running Fence, Middle Ages, Claes Oldenburg, Bletchley Park, Kenneth Burke, Nobel Prize, Adam Smith, Plato's Socrates, James Rosenquist, United States, Emily Dickinson, Walter Wriston, John Cage, Society of Mind, Author's Footnote Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
information life, motive spectrum, centripetal gaze, redwood greens, stuff economy, stuff and fluff, digital expression, alphabetic notation, attention trap, expressive field, revisionist thinking, alphabetical notation, expressive surface, expressive space, attention economy, play sphere, shape poetry, alphabetic text, codex book Key Phrases - Capitalized Phrases (CAPs): (learn more)
Boffin Pundit, Teacher of Righteousness, Café Voltaire, Professor Qimron, Dead Sea Scrolls, David Nimmer, World War, Andy Warhol, Pont Neuf, New York, Running Fence, Middle Ages, Claes Oldenburg, Bletchley Park, Kenneth Burke, Nobel Prize, Adam Smith, Plato's Socrates, James Rosenquist, United States, Emily Dickinson, Walter Wriston, John Cage, Society of Mind, Author's Footnote Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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80% buy the item featured on this page: The Economics of Attention: Style and Substance in the Age of Information $22.04 |
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9% buy Style: An Anti-Textbook $10.52 |
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5% buy The Attention Economy: Understanding the New Currency of Business $11.53 |
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4% buy Analyzing Prose $39.07 |
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