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This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.
This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.
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36
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- Marketing and Entrepreneurship: Research Ideas and Opportunities by Gerald E. Hills on 4 pages
- Entrepreneurship Education: Current Developments, Future Directions by Calvin A. Kent on page 42, page 52, and page 88
- The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995 by Thomas K. McCraw in Back Matter (1), Back Matter (2), and Back Matter (3)
- On Being Nonprofit: A Conceptual and Policy Primer by Peter Frumkin in Back Matter
- Pioneers in Entrepreneurship and Small Business Research (International Studies in Entrepreneurship) by Hans Landstrom on page 133
See all 36 books citing this book
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