Buy this book with The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood today!

Buy Together Today: $69.18

Primer of Public Relations Research by Don W. Stacks  (4)  $39.20

Advertising and Public Relations Law (Lea's Communication Series) by Roy L. Moore $59.00

Effective Public Relations (9th Edition) (Effective Public Relations) by Scott M. Cutlip  (10)  $112.00

Strategic Planning for Public Relations by Ronald D. Smith  (1)  $49.46

Thomson Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books) by Doug Newsom  (5)  $56.66

› Explore similar items : Books (17)

Review
This book should be considered for a course in public relations campaignsJournalism & Mass Communication Quarterly

Product Description
How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign. She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, or the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies to determine the correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages. Since the public campaign has emerged as a key model of organizational communication, professionals as well as students in advertising, marketing, and management will find the business end of the topic useful. Individuals involved with public relations, speech communication, broadcast and print media will benefit from the communication aspects.

See all Editorial Reviews

First Sentence:
We recognize a professional as one who knows what to do in a crisis or problem situation. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nonpublic positions, visualization factors, many copy points, personal communication selections, active public positions, latent positions, social issue campaign, appeal goals, behaviors toward the organization, campaign specialist, copy platform, message components, campaign situation, campaign planner, business communication today, campaign professional, blood donor population, campaign strategist, attitude objective, selection mix, formative research, message strategies, audience membership, campaign communication, message designs Key Phrases - Capitalized Phrases (CAPs): (learn more)
Collapse Model, Christian Coalition, State Farm Insurance, Grunig Typology, Copyright Nissan, Drunk Driving, Metropolitan Life Insurance, Michael Jordan, Get Met, Joseph Ring, Sample Campaign Goals Relative New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!

Search Inside This Book: