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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads [Paperback]

Lance Loveday (Author), Sandra Niehaus (Author)
4.1 out of 5 stars  See all reviews (36 customer reviews)
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Editorial Reviews

Review

"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."
--  Bryan Eisenberg, bestselling author of Call to Action

"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia

"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.

Product Description

Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% - 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!

See all Editorial Reviews

Product Details

  • Paperback: 216 pages
  • Publisher: New Riders Press (October 27, 2007)
  • Language: English
  • ISBN-10: 0321489829
  • ISBN-13: 978-0321489821
  • Product Dimensions: 9 x 7.4 x 0.5 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: #114,076 in Books (See Top 100 in Books)

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More About the Author

Lance Loveday
Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Lance Loveday Page
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
page abandonment rate, landing page, site metrics, category page, dropoff rate, checkout process, shipping offer, primary call
Key Phrases - Capitalized Phrases (CAPs): (learn more)
First Name, United States, List Price, Last Name, Usability Net, Google Analytics
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
74% buy the item featured on this page:
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Customer Reviews

36 Reviews
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4.1 out of 5 stars (36 customer reviews)
 
 
 
 
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45 of 54 people found the following review helpful:
2.0 out of 5 stars Very light on content - a lot of screenshots, February 7, 2008
By J. Myers (Los Angeles, CA USA) - See all my reviews
(REAL NAME)   
This review is from: Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Paperback)
I don't agree with many of the other reviews written here. Everyone keeps mentioning how strategic this book is. I found it to be very tactical. It dissects a lot of specific landing pages and recommends fixes for them, but most of the advice does not necessarily apply in general. You are often told what to do, but not whay you should do it. There is not nearly enough information on background principles.

The book is very pretty. But given that there are only 187 pages, and there are a ton of screenshots and wide page margins, there is not a lot of substance. The so-called "Chapter 10" is a bunch of book covers and other recommended reading.

I expected a lot more.
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13 of 16 people found the following review helpful:
5.0 out of 5 stars If I could only recommend one web marketing book this would be it., February 11, 2008
This review is from: Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Paperback)
I was really amazed with the content in this book. I've read several books on search marketing, usability, design and general web marketing but this was the first one that has pulled it all in to one concise book. I've read books twice as long that haven't covered half as much.

While this book isn't meant for a complete newbie to the web I would recommend this book for web savvy first time web marketers. But don't think that this book is a beginner book. An adventurous young entrepreneur could run an entire consulting practice just by following the steps in this book and still feel comfortable that they were providing real value to their clients.

In fact I was very surprised at the completeness in this book. Most books written by agencies or consultants give you just enough of a taste to understand the principles but don't actually give you enough knowledge to go off and do it yourself. I really applaud the thoroughness in Web Design for ROI.

Lance and Sandra walk you through each section of the site from landing pages, home page, shopping carts and everything in between as well as break down the unique problems for each page and how to fix them.

They have working sections where you can actually apply what it is they are teaching as well as actual examples with screen grabs.

My absolute favorite part of the book though was the metrics section. They show you how a little effort on single sections of your site can have a greater effect than just dumping more money into driving traffic to an inefficient site.

Their approach is amazingly simple and even a number challenged marketer like myself can use it. I've even started using those metrics when I make presentations to my managers and let me tell you, managers (or clients) love seeing numbers. It makes it so much easier to sell your initiative when you have some simple numbers to show them.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Great book, a must for eCommerce, March 26, 2008
This review is from: Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Paperback)
I learned how to apply a conversion optimization to create a larger return on investment for my search engine optimization and marketing efforts by creating a larger percentage of goal conversions with my current volume of web site traffic.

This will have a lasting and recurring benefit since a small decrease in bounces and abandoned goal funnels will generate a higher percentage of growth without buying more traffic. This process of conversion optimization has the biggest band for my buck (or sweat) and helps with growing conversions with my current pay-per-click campaigns. Also, the strategies presented will help me communicate more effectively with my audience. The book inspired me to apply a conversion optimization beginning at my check-put pages, working my way back to the home page. After adding a secondary goal on my detail pages I noticed an increase in online sales.

This optimization process creates results! I also recorded an audio review, use your favorite search engine to find 'Pixel Handler Radio' and listen online.
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Most Recent Customer Reviews

5.0 out of 5 stars A must have for your digital marketing toolbox
You have to hand it to the author--this book is solid, not overly technical, and offers some great solutions that you can put into effect immediately. Read more
Published 1 month ago by Thank You

5.0 out of 5 stars Very Clear...Very Suprising
I really underestimated this book. After reading it, I have a whole new understanding of web design in general. Read more
Published 6 months ago by Mark Griffeth

3.0 out of 5 stars Limited usefulness
If you have a local B&M business or a local service business, this is not a very helpful book. It is geared almost exclusively toward online product sales sites. Read more
Published 11 months ago by M. Harrison

4.0 out of 5 stars Good basic info on how to build good websites that make money
The book is written for people new to the whole issue of building to maximise income (they call it maximise 'Return on Investment' but it's just a fancy way of saying, "Make More... Read more
Published 15 months ago by Dr. Lance D. Chambers

3.0 out of 5 stars Not as Bad as some Reviews, but still pricey
I purchased the book for about $39.99 at Borders. It's a nice looking book and has some good information but it was a bit expensive for what information I did receive from it. Read more
Published 19 months ago by MarsMan

4.0 out of 5 stars Better than expected...
Book was well written and easy to follow. Unlike other books on the same topic, author used examples of best practices. Read more
Published 19 months ago by N

5.0 out of 5 stars A Gift Idea for Web Designers - Web Design for ROI
I'm one of those persons that love books, bookstores, and stores like Office Max and Staples. I love the feel of a glossy paperback book cover, sight of rows of colorful pens, and... Read more
Published 20 months ago by Kimberly Krause Berg

1.0 out of 5 stars nothing but a big advertisement
If you buy this book, you will be paying them to advertise to you. At least half the book is dedicated to promoting the people who wrote this book and not to teaching. Read more
Published 20 months ago by notmyrealname

1.0 out of 5 stars Extremely poor !
This book is for beginners...but real beginners !
It is extremely poor ! 15 pages too explain the concept of ROI (return on investment), 16 pages to explain the concept of... Read more
Published 21 months ago by Francis Nart

4.0 out of 5 stars Practical Advice for the Financially Focused
As the title promises, this book gives lots of practical and actionable advice. The first chapter introduces a little theory. Read more
Published 23 months ago by Glenn

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