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High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems (Hardcover)

by Karen Southwick (Author) "Like the musical genius of a Mozart or a Gershwin, entrepreneurial ability often manifests itself very early in life..." (more)
Key Phrases: wood behind one arrow, settop boxes, planet structure, Bill Joy, Silicon Valley, Bill Gates (more...)

3.4 out of 5 stars See all reviews (18 customer reviews)

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Editorial Reviews

Amazon.com Review
Sun Microsystems is the type of company that most new startups hope to become: massively profitable, astoundingly innovative, and supremely adaptable. But as Karen Southwick's engaging narrative High Noon makes clear, there were many bumps along the road to Sun's $25 billion market valuation. In fact, when Sun started out in the early '80s as a spinoff of the Stanford University Network (SUN), there was barely a road at all.

It's hard to remember a time when there wasn't a computer on every desktop, but in 1981, engineers had to stand in line to use their company's mainframes. Sun's business strategy was to sell a desktop workstation for each employee who needed a computer. On top of that, Sun allowed those workstations to exchange data via an intracompany network, and used graphical interfaces to make them easier to navigate. Standard stuff now, but a radical series of concepts back then, and it was inevitable that Sun would clash with Microsoft. Sun CEO Scott McNealy's enmity for the software colossus is well-known--he was a key player in the U.S. government's antitrust action against Microsoft in the late 1990s--and it temporarily scattered the company's focus, leading to a major reorganization.

The conclusion to the Sun story is, of course, unknown. Southwick ends her book with a peek into the future, speculating on what will become of promising computer languages like Java and Jini. But it seems like it'll be a long time before Sun sets. --Lou Schuler

From Publishers Weekly
Many readers may still be unsure exactly what Sun Microsystems does, despite the company's recently ubiquitous ads ("We're the dot in .com") obliquely touting the Java programming language. Southwick, the managing editor of Forbes's online daily edition, ASAP, doesn't spend much time explaining Sun's hardware manufacturing and software development. She concentrates, instead, on the company's rapid growth to a current valuation of about $10 billion. She sees Sun (an acronym for Stanford University Network) as a creation of CEO McNealy, who was tapped by two other Stanford-affiliated students, Vinod Khosla and Andy Bechtolscheim, to help run the fledgling company in 1982. After the board ousted engineering visionary Khosla in 1984, McNealy got the nod, and never looked back. According to most accounts, including this one, he has piloted Sun with a mixture of brio, financial know-how and sensitivity. He has also become perhaps Bill Gates's most vocal antagonist. McNealy declined to be interviewed for the book, and Southwick was forced to rely on conversations with many current and former Sun employees. Though her report founders on too many business-talk sentences like "With tremendous growth comes the equally tremendous challenge of accommodating that growth from a resource and management perspective," Southwick does give a solid, chronological account of the company and its momentous decision to transform itself from a hardware-only company into a creator and provider of software. $100,000 ad/promo; 75,000 first printing. (Sept.)
Copyright 1999 Reed Business Information, Inc.

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Product Details

Hardcover: 256 pages
Publisher: Wiley; 1 edition (August 13, 1999)
Language: English
ISBN-10: 0471297135
ISBN-13: 978-0471297130
Product Dimensions: 9.3 x 6.3 x 1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: 3.4 out of 5 stars See all reviews (18 customer reviews)

Amazon.com Sales Rank: #674,369 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
Like the musical genius of a Mozart or a Gershwin, entrepreneurial ability often manifests itself very early in life. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
wood behind one arrow, settop boxes, planet structure, workstation market

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bill Joy, Silicon Valley, Bill Gates, Wall Street, New York, San Francisco, Sun Microsystems, Bernie Lacroute, Eric Schmidt, The Network Is The Computer, Time Warner, East Coast, Andy Bechtolsheim, George Gilder, Menlo Park, America Online, Carl Swirsding, Digital Equipment, Hot Java, Justice Department, Mercury News, Palo Alto, Silicon Graphics, Sun's Java, American Motors

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Citations (learn more)

This book cites 2 books:

Sunburst: The Ascent of Sun Microsystems by Mark Hall on page 223, page 224, and page 225
Sun Microsystems by Vault Reports in Table of Contents

14 books cite this book:

Trust On Trial: How The Microsoft Case Is Reframing The Rules Of Competition by Richard B. Mckenzie on 6 pages
Bad Boy Ballmer: The Man Who Rules Microsoft by Fredric Alan Maxwell in Back Matter (1), and Back Matter (2)
Php 4 Bible (Bible (Wiley)) by Tim Converse on page 18, and page 23
The Hacker Ethic by Pekka Himanen in Back Matter (1), and Back Matter (2)
In the Company of Owners: The Truth about Stock Options (And Why Every Employee Should Have Them) by Joseph Blasi in Back Matter

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Customer Reviews

18 Reviews

5 star:		(5)
4 star:		(4)
3 star:		(4)
2 star:		(3)
1 star:		(2)

Average Customer Review

3.4 out of 5 stars (18 customer reviews)

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Most Helpful Customer Reviews

20 of 21 people found the following review helpful:

3.0 out of 5 stars Sun deserves more credit, November 11, 1999

By	Ken Stephens (sacramento, ca. USA) - See all my reviews

I found this book interesting, and for the most part factual, or at least consistant with my knowledge of the industry and Sun's history. I was hoping to get more biographical infomation on Scott McNealy. I felt mislead by the cover as the book doesn't really give any "inside story" of Scott McNealy. While the book does tell an interesting story on "the rise of Sun Microsystems", I think the book comes across as biased against Sun in regards to its struggles against the competition. The industry changes quickly and prehaps things have changed since this book was written. It appeared to me that the author was implying that Sun was standing still with Solaris and trying to buy time until NT overtook Solaris. It is my professional opinion that Sun is improving the Solaris operating system and the Ultra Sparc hardware at a faster rate than Microsoft is getting NT ready for prime time. I don't see Sun facing much competition from Compaq or Dell, even when and if the Merced chip arrives. The author states in the final pages of the book that Sun needs to focus on beating IBM. I have worked in a large IBM Mainframe shop for 15 years. What I see is more and more work being offloaded from the IBM mainframes to the Sun/Solaris servers. I think IBM will beat itself as far as competing with Sun goes. Their mainframes running MVS are too expensive to purchase, too expensive to operate and don't offer the variety of database and ERP software that can be found on Unix. If IBM had a decent offering in the Unix world, they wouldn't have just gone out and accuired Sequent Computer Corp.I think it is IBM who must play catch up in order to be a major player in the internet world. I think the author could have painted a more objective and less subjective view of Sun's chances for survival in the industry. All, in all, I would still recommend the book. I found it interesting, just a bit too biased toward Microsoft and IBM.

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5 of 5 people found the following review helpful:

1.0 out of 5 stars dissapointing, January 6, 2001

By	Public Hero "publichero" (USA) - See all my reviews

For an editor of Upside and Forbes, the writing in this book is surpisingly amateurish and predictable. It jumps around a lot and doesn't really deliver anything insightful or interesting, and so I found it not worthwhile.

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4 of 4 people found the following review helpful:

3.0 out of 5 stars The SUN never sets...., April 25, 2000

By	B.Sudhakar Shenoy (India) - See all my reviews (REAL NAME)

This is more of a business biography about the company and its present CEO. The age old feud against Microsoft and SUN's active role to bring the big brother to book have been narrated like a novel. Technology takes the back seat when dramatics take over. The concepts of "Network is the computer", Java, "Openness" and the paradigm shift in the world of computing that has taken place during the last two decades, the major players and the not so ethical ways of competing do get some attention.

The dot in the dot com deserves a much better book that can bring out its real strengths and contribution to the world of cyberspace.The SUN never sets over this small planet !

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Most Recent Customer Reviews

2.0 out of 5 stars Not a good story book
Well, here I am, after reading the book for about two weeks every morning, and I am left with no deep impressions about either Sun or Scott. Read more

Published on January 30, 2006 by Amarsh

2.0 out of 5 stars Thin
If you were on a desert island from 1982 to 1999, this book might have extra value to you. Otherwise, you may already know a great deal about what's covered in this book... Read more

Published on October 19, 2005 by calmly

3.0 out of 5 stars Good, just very dated
After recently taking on some professional responsibility for a large Solaris farm after a long hiatus (about a decade) from Sun technology, I thought this might catch me up with... Read more

Published on November 5, 2003 by Shannon Gaw

4.0 out of 5 stars Well researched and written, useful
Unlike most books of the high-tech, hero-worship genre, these authors actually did their homework and then wrote an intelligent, well organized history of Sun Microsystems and... Read more

Published on September 26, 2002 by Diego Banducci

3.0 out of 5 stars Needed more information about Sun the company
While I harbor no great love for Microsoft, I have even less for people who whine about a problem when they should be working on a solution. Read more

Published on May 1, 2002 by Charles Ashbacher

1.0 out of 5 stars Don't Bother
I purchased this book thinking it would provide a detailed insight into the business strategies of Sun and how Scott McNealy thinks business. Read more

Published on June 20, 2001 by newbee1

5.0 out of 5 stars Highly Recommended!
Author Karen Southwick reveals how a few kids from Stanford University turned Sun Microsystems into a $10 billion industry powerhouse. Read more

Published on February 16, 2001 by Rolf Dobelli

5.0 out of 5 stars Insiders view of Sun Microsystems & Scott McNealy
High Noon reveals the inside story of a world-class IT company. It provides an insider's view at the business strategies of Sun Microsystems and its gutsy leader, CEO Scott... Read more

Published on July 31, 2000 by Azlan Adnan

4.0 out of 5 stars A must for High Tech job seekers
High Noon provided me with the knowledge base needed to attempt a break out of the service industry and into High Tech. Read more

Published on July 17, 2000 by Dawn M Haddaway

2.0 out of 5 stars Boring
One of the most boring books I have ever read. I love Sun Micro, but this seemed to much of a promotional book for Wall Street analaysts than anything. Read more

Published on December 28, 1999

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