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Editorial Reviews
From Publishers Weekly
Some observers today consider electoral politics a cesspool of money and negativity, but political scientist Hart maintains that there is "ample reason for reconsidering, perhaps even celebrating, political campaigns." This upbeat assessment is founded on a careful look at language. By breaking campaigns down into three "voices"--press, people and politicians--and analyzing each element through a specialized computer program, patterns in word choices are revealed that say a lot about what candidates offer and what people desire. Hart discovers, for example, that in the acceptance speeches delivered by Bob Dole and Bill Clinton at their respective party conventions, Dole referred to people only nine times and repeatedly used the language of the Washington insider, whereas Clinton referred to people 21 times and used the words neighborhoods, fellow, children, home and parents. The seeds of the Dole campaign's fate are apparent to Hart: why did he "stress soldier, violent, and forces during a placid time, or... man when his party faced a yawning gender gap?" Similar analyses of media reports and letters to the editor fill in data for what Hart considers the voices of the press and the people. Hart recognizes that the conversations represented by political campaigns are "often superficial and occasionally degrading," but he remains optimistic, insisting that campaigns produce engagement--at least sometimes--and that generally they have "served the nation well." Readers may not be ready to embrace electoral politics as a national treasure, but Hart's suggestion that at least something positive can be gleaned from the campaign trail is reassuring. (Mar.)
Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
For those cynical and pessimistic about American political campaigns, this book may be an appropriate antidote. Using DICTION, a sophisticated computer program on the language used in elections from 1948 to 1996, Hart (Univ. of Texas, Austin; How Television Charms the Modern Voter) argues that political campaigns actually work because they create a dialog among the candidates, the press, and the people. The process, however imperfect, invigorates the nation as much today as it did in the 19th century. As a result, contrary to popular assumptions of the pundits and the public, Hart does not find a need for dramatic change in political campaigns. The sophisticated research methodology does not detract from the readable text. Recommended for academic libraries.
-William D. Pederson, Louisiana State Univ., Shreveport
Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
Some observers today consider electoral politics a cesspool of money and negativity, but political scientist Hart maintains that there is "ample reason for reconsidering, perhaps even celebrating, political campaigns." This upbeat assessment is founded on a careful look at language. By breaking campaigns down into three "voices"--press, people and politicians--and analyzing each element through a specialized computer program, patterns in word choices are revealed that say a lot about what candidates offer and what people desire. Hart discovers, for example, that in the acceptance speeches delivered by Bob Dole and Bill Clinton at their respective party conventions, Dole referred to people only nine times and repeatedly used the language of the Washington insider, whereas Clinton referred to people 21 times and used the words neighborhoods, fellow, children, home and parents. The seeds of the Dole campaign's fate are apparent to Hart: why did he "stress soldier, violent, and forces during a placid time, or... man when his party faced a yawning gender gap?" Similar analyses of media reports and letters to the editor fill in data for what Hart considers the voices of the press and the people. Hart recognizes that the conversations represented by political campaigns are "often superficial and occasionally degrading," but he remains optimistic, insisting that campaigns produce engagement--at least sometimes--and that generally they have "served the nation well." Readers may not be ready to embrace electoral politics as a national treasure, but Hart's suggestion that at least something positive can be gleaned from the campaign trail is reassuring. (Mar.)
Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
For those cynical and pessimistic about American political campaigns, this book may be an appropriate antidote. Using DICTION, a sophisticated computer program on the language used in elections from 1948 to 1996, Hart (Univ. of Texas, Austin; How Television Charms the Modern Voter) argues that political campaigns actually work because they create a dialog among the candidates, the press, and the people. The process, however imperfect, invigorates the nation as much today as it did in the 19th century. As a result, contrary to popular assumptions of the pundits and the public, Hart does not find a need for dramatic change in political campaigns. The sophisticated research methodology does not detract from the readable text. Recommended for academic libraries.
-William D. Pederson, Louisiana State Univ., Shreveport
Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
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Inside This Book
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First Sentence:
THE 1996 presidential campaign was hardly galvanizing. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
voter references, optimism scores, campaign voices, campaign forums, campaign remarks, campaign language, campaign discourse, party references, acceptance address, political ads, campaign cycle, political advertising, print coverage Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bill Clinton, United States, Bob Dole, George Bush, Ronald Reagan, Jimmy Carter, Ross Perot, White House, President Clinton, Dwight Eisenhower, Harry Truman, Campaign Mapping Project, Richard Nixon, Democratic Party, Michael Dukakis, Lyndon Johnson, Oval Office, New York Times, Senator Dole, Colin Powell, Numerical Terms, President Carter, Tom Dewey, Year Figure, Adlai Stevenson New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
THE 1996 presidential campaign was hardly galvanizing. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
voter references, optimism scores, campaign voices, campaign forums, campaign remarks, campaign language, campaign discourse, party references, acceptance address, political ads, campaign cycle, political advertising, print coverage Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bill Clinton, United States, Bob Dole, George Bush, Ronald Reagan, Jimmy Carter, Ross Perot, White House, President Clinton, Dwight Eisenhower, Harry Truman, Campaign Mapping Project, Richard Nixon, Democratic Party, Michael Dukakis, Lyndon Johnson, Oval Office, New York Times, Senator Dole, Colin Powell, Numerical Terms, President Carter, Tom Dewey, Year Figure, Adlai Stevenson New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 100
books:
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11
books
cite this book:
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- Decline of American Political Parties by Martin P. Wattenberg on 5 pages
- Vital Statistics on American Politics by Harold W. Stanley on 4 pages
- The American Voter by Angus Campbell on 4 pages
- Renewing Presidential Politics by Bruce Buchanan in Back Matter (1), Back Matter (2), and Back Matter (3)
- Public Opinion by Susan Herbst in Back Matter (1), and Back Matter (2)
See all 100 books this book cites
- The Vanishing Voter: Public Involvement in an Age of Uncertainty by Thomas E. Patterson in Back Matter (1), Back Matter (2), and Back Matter (3)
- Shades of Gray: Perspectives on Campaign Ethics by Candice J. Nelson on page 37, and page 223
- Inviting Latino Voters: Party Messages and Latino Party Identification (Latino Communities: Emerging Voices) by Stacey Connaughton in Back Matter
- Theory, Method, and Practice in Computer Content Analysis: by Mark D. West in Back Matter
- Images, Scandal, and Communication Strategies of the Clinton Presidency (Praeger Series in Presidential Studies) by Robert E. Denton in Back Matter
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