by Martin Lindstrom
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom |
by Martin Lindstrom
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by Marty Neumeier
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler |
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Product Description
(Kogan Page) Uses case studies to show how dot-com and bricks and mortar companies handle the online building process, how they create brand synergy for their companies, and how they create dialogues with their online customers. Also discusses the future of brands on the Internet and the measurement of the real value of branding sites. Softcover.
(Kogan Page) Uses case studies to show how dot-com and bricks and mortar companies handle the online building process, how they create brand synergy for their companies, and how they create dialogues with their online customers. Also discusses the future of brands on the Internet and the measurement of the real value of branding sites. Softcover.
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Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover
Citations
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10
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- Marketing Moves: A New Approach to Profits, Growth, and Renewal by Philip Kotler on 6 pages
- Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands by Martin Lindstrom in Front Matter (1), Front Matter (2), and Front Matter (3)
- Emarketing Excellence, Second Edition (Emarketing Essentials) by PR Smith on page 118, and page 136
- eMarketing eXcellence (Chartered Institute of Marketing) by PR Smith on page 112, and page 128
- e-Retailing (Routledge E-Business) by Charles Dennis on page 148, and page 185
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