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Web Design Studio Secrets (Paperback)

by Deke McClelland (Author), Katrin Eismann (Author) "The Web presents a sizable challenge to even the most skilled graphic designers..." (more)
Key Phrases: made decisions about color, online cinema, neighborhood garden club, General Techniques, Specific Applications, Internet Explorer (more...)

3.4 out of 5 stars See all reviews (19 customer reviews)

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Editorial Reviews

Amazon.com Review
If you could call up some Web designers on the phone and pick their brains, the resulting bits of wisdom from those conversations might be a lot like this book. Web Design Studio Secrets profiles 15 designers, with brief rundowns of their careers and their insights on designing for the Web. Less a how-to and more like a collection of conversations, this book nevertheless includes bits of code, down-and-dirty instructions for applications such as Photoshop and Flash, and plenty of specific tips and color screen shots. A companion CD-ROM includes phone interviews with the designers, in QuickTime format.

Designer Jeffery Zeldman's chapter on font usage and CSS is excellent. It offers advice and spotlights some great Web sites on these subjects--like The Little Shop of CSS Horrors (www.haughey.com/csshorrors). Neil Robertson explains the JavaScript behind rollovers and Lisa Lopuck does a nice job explaining tweening GIF animations. Lopuck's lesson in Flash animation, however, is too cursory a tutorial for beginners yet too elementary for those intermediate users looking for something more. Paul Ingram's discussion of Flash is more helpful, although it's not so detailed that beginners won't still need their manuals.

While coverage of HTML in the book is fairly basic, the subject of DHTML fares better. Thomas Noller's Defy the Rules (www.defytherules.com) Web site uses a constant parade of layers to describe Adobe software. However, Noller's chapter only allows a peek over the designer's shoulder; readers don't really learn how to hand-code DHTML or incorporate it into pages created with Web-layout applications.

Some parts of the book seem dated in this second edition. A number of chapters teach formerly complicated processes for tasks that are now easy--optimizing GIFs, for example. Also, at least one interviewee on the CD-ROM says HTML editors aren't useful, citing PageMill as an example. This conversation clearly precedes the advent of the Dreamweaver and GoLive editors. These parts of the book and CD-ROM should have been replaced in the new edition by hints on how to use these major Web design applications more effectively. --Angelynn Grant

Topics covered: Interviews and biographies of 15 Web designers (including tips on HTML, DHTML, and GIF and Flash animation), storyboarding and planning a site, managing Web sites, working with databases, choosing navigation strategies, and publicizing a site. The CD-ROM includes demo software for Extensis and Macromedia, freeware and shareware, QuickTime interviews with designers, links to helpful Web sites, and project files referenced in the text. --This text refers to an out of print or unavailable edition of this title.

Product Description
Have you ever visited a spectacular Web site and asked yourself, "How did they do that?" Well, stop wondering and start learning with Web Design Studio Secrets™. Authors and Photoshop masters Deke McClelland and Katrin Eismann, along with fourteen leading Web designers, share with you the insider tricks they use to create cutting-edge sites. This essential guide to building better Web pages covers important topics such as working with type and color, site management, implementing JavaScript, DHTML, VRML, and Flash on your pages, and much more.

The CD-ROM that accompanies Web Design Studio Secrets features demos of Photo Animator, Dreamweaver, Flash, and free Photoshop plug-in trials. You also get plenty of sample artwork as well as interviews with today's leading digital artists.

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Product Details

Paperback: 305 pages
Publisher: Wiley Publishing; Bk&CD-Rom edition (September 1998)
Language: English
ISBN-10: 0764531719
ISBN-13: 978-0764531712
Product Dimensions: 10 x 7.5 x 0.5 inches
Shipping Weight: 2.4 pounds

Average Customer Review: 3.4 out of 5 stars See all reviews (19 customer reviews)

Amazon.com Sales Rank: #3,108,615 in Books (See Bestsellers in Books)

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Inside This Book (learn more)
Browse and search another edition of this book.

First Sentence:
The Web presents a sizable challenge to even the most skilled graphic designers. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
made decisions about color, online cinema, neighborhood garden club, immersive images, interactive panoramas, adaptive palette, image slicing, object movies, track finances, structure web pages, viewer clicks, image placement, comment tag, functional prototype

Key Phrases - Capitalized Phrases (CAPs): (learn more)
General Techniques, Specific Applications, Internet Explorer, Options Directory Window Help, Immersive Imaging, Media Cleaner Pro, Web Design Studio Secrets, San Francisco, The Designer's Guide, Adobe Illustrator, Netscape Navigator, Adobe Photoshop, Ingram Labs, New York, Power Mac, Authoring Studio, Deutsche Bank, United States, Los Angeles, American Film Institute, Hyper Text Markup Language, Illustrator Fundamentals, List Apart, Financial Aid, Macromedia Dreamweaver

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Citations (learn more)

This book cites 10 books:

Photoshop for Windows (Classroom in a Book) by Adobe Systems on page 110, and Back Matter
Photoshop Studio Secrets by Deke McCelland on page 235, and Back Matter
Adobe Illustrator by Adobe Press on page 29
Business Management by National Learning Corporation on page 211
Digital Photography by Inc. Pond Press in Back Matter

See all 10 books this book cites

8 books cite this book:

HTML 4.01 Weekend Crash Course (With CD-ROM) by Greg Perry on page 290
Photoshop Studio Secrets by Deke McCelland in Back Matter
Deke McClelland's Look & Learn Photoshop 6 by Deke McClelland in Front Matter
Photoshop 6 Bible by Deke McClelland in Front Matter
Macworld Microsoft Office 2001 Bible by Bob LeVitus on page 655

See all 8 books citing this book

Books on Related Topics (learn more)

Dreamweaver MX 2004 Bible by Joseph W. Lowery

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Macworld Photoshop 6 Bible by Deke McClelland

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Photoshop 6 Bible by Deke McClelland

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Fireworks 3 Bible by Joseph W. Lowery

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Customer Reviews

19 Reviews

5 star:		(4)
4 star:		(7)
3 star:		(3)
2 star:		(2)
1 star:		(3)

Average Customer Review

3.4 out of 5 stars (19 customer reviews)

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Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

3.0 out of 5 stars Good Title, Disappointing Contents, August 6, 1999

By A Customer

This book is a compilation of "real-world" techniques of a dozen "real-world" web designers. I think all the folks interviewed (that's right, the two "authors" are really just editors/interviewers) are very talented, but the information they give leaves one thinking whether they really divulged any trade secrets.

The book describes a lot of web-layout and design techniques, but unfortunately many techniques do not go deep enough. For example, I bought the book to learn intricate table layouts, but the chapter on tables just rehashes what every non-beginner web designer already knows and does. How about information on how table elements interact as well as things like merging cells and spliting cells, which can be very, very tricky to handle?

Overall this can be a useful reference.

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4 of 4 people found the following review helpful:

4.0 out of 5 stars Required reading for Web designers, March 9, 2001

By	Erika Mitchell (E. Calais, VT USA) - See all my reviews (TOP 500 REVIEWER) (REAL NAME)

This review is from: Web Design Studio Secrets (Paperback)

This book presents analysis and how-did-they-do-that descriptions of numerous aspects of Web page design and production. The first two chapters covering general design issues and navigation are exceptionally good and should be read by anyone who makes Web pages. These chapters stress the overall need for usability and speed and discuss why sites that don't take their audience into consideration are unsuccessful. The remaining chapters are each geared to specific aspects of Web design that may be of interest to graphic artists designing for the Web; they cover such topics as Web graphics, fonts, animation, multimedia, and 3D worlds. In fact, some of the chapters are so specific that they may not be comprehensible to readers who don't work with Adobe Photoshop every day. The book includes a CD that has interactive examples and demo software for some of the design products mentioned in the book.

While the overall quality of the book is quite good, the technical chapters on HTML and JavaScript are rather weak- -new users of either of these languages won't find these sections very illuminating, and experienced users won't find many new tips either (the example figures showing HTML code are barely legible). The chapter on Web type starts off by considering usability issues, but soon turns to snazzy ways to make an artistic point, seemingly forgetting the needs of users (as well as search engines, which read only real text, not animated gifs or Shockwave). The book is definitely geared towards graphic artists, almost assuming that the readers are working on high-end Macintosh computers. Certainly, any graphic artist designing for the Web will find tremendous value in this book, as well as general readers interested in Web design.

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4 of 4 people found the following review helpful:

1.0 out of 5 stars Interesting interviews, outdated information, January 27, 1999

By A Customer

Many of the techniques described in this book are yesterday's techniques. Tables for precise layout? C'mon -- what about Cascading Style Sheets?

The video chapter is a particular embarrassment. No coverage of QuickTime 3.0's ability to deliver movies for different bandwidths. And the AFI may use VDO, but no one else does! Realvideo and Netshow are FAR more popular.

Read this book for a look at how some designers do things. But don't read it if you're looking for the most current information.

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Most Recent Customer Reviews

1.0 out of 5 stars Bad coffeetable book
If you want a book to put on your coffee table that will tell people that you know absolutely nothing about web design then look no further. Read more

Published on September 8, 2003 by teds

5.0 out of 5 stars It was good for me.
A lot of very useful info in a small book. I'm less than half the way through and I've already learned enough to make it worth the investment to me. Read more

Published on August 11, 2001 by lee@cse-inc.com

4.0 out of 5 stars Get it!
This book is worth the reading for anyone in the industry as it keeps you focused on what's important, the user. Read more

Published on March 20, 2001 by R. Anthony Mills

2.0 out of 5 stars Web Design Studio Secrets
This is a good book for beginners to get some overall concepts formulated of what things are possible on the web and some good clues as to how to acheive that end. Read more

Published on January 28, 2001 by Paul Ferrara

2.0 out of 5 stars If you know any HTML, don't but this book
I wish that I had more carefully considered all these other opinions that suggest this book is not that good...because now I agree. Read more

Published on November 22, 2000 by dave_the_slave

3.0 out of 5 stars Not much depth
I was looking for a book that would give suggestions about what looks good from a web perspective. I selected this book because I though it would be good to see the issue from... Read more

Published on November 2, 2000

1.0 out of 5 stars outdated but pretty to look at
A-yuh. Not much new in this one but it makes a nice coffee table book. The price is awe-inspiring considering the content is pedestrian and available in most... Read more

Published on July 9, 2000

4.0 out of 5 stars Very Good Overall, Weak on Newer Technologies
There's a lot to love about this book. It profiles a good selection of web sites, all in full color. Read more

Published on July 2, 2000 by Christel Rene

4.0 out of 5 stars Coders are beige...Designers are technicolor
PRIOR EXPERIENCE REQUIRED, NOT FOR BEGINNERS Being a coder(living in a beige world,) I was looking for a book that would help me change my first two web sites to look more... Read more

Published on June 8, 2000 by B.F. Wise

5.0 out of 5 stars Useful to Learn by Examples
The books explains some basic web design concepts clearly by examples: all are excellent, real-world example.

I'm a CS student, not design. Read more

Published on February 26, 2000 by L. Ki

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