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Editorial Reviews

Product Description
Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. The authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in political science, psychology, sociology, and communications to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. Thoroughly updated, this edition includes new data and discussions throughout, including a chapter on economic and rational choice approaches to understanding public opinion. The chapters are carefully constructed to introduce terms and concepts to both advanced students and those unfamiliar with the field.


About the Author
Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany. Garrett J. O'Keefe is professor of journalism at Colorado State University. Robert Y. Shapiro is professor of political science at Columbia University. Mark Lindeman is assistant professor of political science at Bard College.

Product Details

  • Paperback: 512 pages
  • Publisher: Westview Press; Second Edition edition (September 2, 2004)
  • Language: English
  • ISBN-10: 0813341728
  • ISBN-13: 978-0813341729
  • Product Dimensions: 8.9 x 6.1 x 1.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #390,751 in Books (See Bestsellers in Books)


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6 of 7 people found the following review helpful:
4.0 out of 5 stars Goes beyond public opinion and into social constructs, October 18, 2001
This review is from: Public Opinion (Hardcover)
I read the book for the first time as a student of public opinion in Singapore where the issue, because of government policies, is very restricted and controlled.

The book gives the reader the possibility to comprehend public opinion from a wide range of topics (form political to historical, sociological and even psychological). It provides with plenty of examples, theories and studies done by the leading experts of leading universities where public opinion is studied, and, at the same time it explains the four W of such theories. It carries the reader from the meaning of public opinion to the impact of it in the construction of society, policies, social norms, religions, etc. It is concrete, profound and easy to read, as well as amazingly interesting.

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