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Trademark: Legal Care for Your Business and Product Name (5th Ed) (Paperback)

by Stephen Elias (Author) "This chapter provides an introduction to the basics of trademark law..." (more)
Key Phrases: direct hit search, secondary meaning rule, principal trademark register, United States, Lanham Act, Date Palm Inn (more...)

4.6 out of 5 stars See all reviews (8 customer reviews)

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Editorial Reviews

Amazon.com Review
Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result. --This text refers to the Paperback edition.

Review
Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark? You will find sound advice in this book. -- San Francisco Examiner

A must-read for all start-up businesses. -- Computer Book Review

[There is] no other text on the market to compare. -- Legal Publishing Preview

See all Editorial Reviews

Product Details

Paperback: 336 pages
Publisher: Nolo Press; 5th edition (February 2001)
Language: English
ISBN-10: 0873375793
ISBN-13: 978-0873375795
Product Dimensions: 10.6 x 8.4 x 0.7 inches
Shipping Weight: 1.6 pounds

Average Customer Review: 4.6 out of 5 stars See all reviews (8 customer reviews)

Amazon.com Sales Rank: #1,250,865 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#34 in Books > Professional & Technical > Law > Intellectual Property > Patent, Trademark & Copyright

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Inside This Book (learn more)

First Sentence:
This chapter provides an introduction to the basics of trademark law. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
direct hit search, secondary meaning rule, principal trademark register, own trademark search, federal trademark register, inactive marks, comprehensive trademark search, first search query, professional search service, tomer confusion, trademark strength, trademark search services, junior user, trademark searching, marketing territory, common law search, trademark disputes, domain name ownership, trademark lawyer, analytical search, principal register, proposed mark, federal trademark registration, trademark examiner, domain name registrant

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Lanham Act, Date Palm Inn, New York, Shark Stalker, Sorting Out Trademark Disputes, Supplemental Register, Supreme Court, Geezer Golf, Secretary of State, Allegation of Use, Freddi Fish, Trademark Express, Search History, Big Yellow, Body Shop, Evaluating Trademark Strength, Custom Search, Express Mail, Geezer Games, Geezer Sports, Paris Convention, Set Items Description, Statement of Use, Total Recall

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Citations (learn more)

This book cites 11 books:

Patent It Yourself (11th Edition) by David Pressman on page 19, Back Matter (1), and Back Matter (2)
Trademark Manual of Examining Procedure (3rd Ed.) by US Patent and Trademark Office on page 143, and page 146
Standard Directory of Advertisers by National Register Publishing on page 79
Puerto Rico: Freedom and Power in the Caribbean by Gordon Lewis in Back Matter
Trademark Registration Practice (Intellectual Property Library) by James E. Hawes on page 143

See all 11 books this book cites

18 books cite this book:

Working for Yourself: Law and Taxes for Independent Contractors, Freelancers and Consultants (Working for Yourself) by Stephen Fishman on 4 pages
The Small Business Start-Up Kit for California (Small Business Start Up Kit for California) by Peri Pakroo on page 45, page 47, and Back Matter
The Inventor's Notebook: A Patent It Yourself Companion 4th Edition by Fred E. Grissom on page 39, page 41, and page 67
Patent, Copyright & Trademark: An Intellectual Property Desk Reference (Patent, Copyright and Trademark) by Stephen Elias in Front Matter, and page 401
The Inventor's Notebook by Fred E. Grissom on page 19, and page 46

See all 18 books citing this book

Books on Related Topics (learn more)

AIGA Professional Practices in Graphic Design by Tad Crawford

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Patents, Copyrights & Trademarks for Dummies by Henri Charmasson

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Web & Software Development by Stephen Fishman

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Legal Guide For Starting & Running A Small Business by Fred S. Steingold

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What Do Customers Ultimately Buy After Viewing This Item?

	88% buy the item featured on this page: Trademark: Legal Care for Your Business and Product Name (5th Ed) 4.6 out of 5 stars (8)
	4% buy Patent, Copyright & Trademark: An Intellectual Property Desk Reference 4.1 out of 5 stars (13) $26.39
	3% buy Patents, Copyrights & Trademarks For Dummies (For Dummies (Business & Personal Finance)) 4.5 out of 5 stars (8) $16.49
	3% buy Patent It Yourself, 13th Edition 4.6 out of 5 stars (60) $31.49

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Customer Reviews

8 Reviews

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4.6 out of 5 stars (8 customer reviews)

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Most Helpful Customer Reviews

44 of 46 people found the following review helpful:

4.0 out of 5 stars Invaluable resource for folks starting a new business., July 23, 1999

By A Customer

This review is from: Trademark : Legal Care for Your Business & Product Name, 4th Ed (Paperback)

If I'd read this book before starting my business several years ago, I would have saved thousands of dollars invested in a company name (letterheads, business cards, brochures, advertising, etc.) I discovered was really not mine to use. For those who are serious about building a business in today's global, electronic marketplace, it's absolutely essential the name of your business be strong,well-protected and NOT THE LEGAL PROPERTY OF SOMEONE ELSE. This book will give you the basic knowledge to get off on the right foot. And it will save you huge legal fees today and in the future.

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11 of 11 people found the following review helpful:

5.0 out of 5 stars Good Introduction for the Non-Professional, November 9, 2005

By	John Matlock "Gunny" (Winnemucca, NV) - See all my reviews (REAL NAME)

This review is from: Trademark: Legal Care for Your Business & Product Name (Paperback)

This book is an excellent introduction to the concepts of trademarks. It's in its seventh edition, so it's been around long enough to get errors worked out and up to date enough to reflect the latest legal changes.

This book is a good introduction to trademark law. It seems to fit into two categories. If you're working for a big company (or a company that wants to grow big) use this for its information value and then go get professional trademark help from a specialist attorney.

If you're a little company like me, this is probably all that you need. For a dozen years I've owned the domain name [...]. I got a nasty letter from the attorney for Doubleday Book Clubs saying that I was infringing on their domain name of [...] and that they wanted me to stop. I wrote back to them and said that I wasn't infringing because I didn't run a book club, my pages didn't look at all like theirs, etc. I never heard from them again.

Mr. Elias, if you happen to read this, in your next edition, I'd like to see you expand Chapter 2 on domain names. They haven't replaced trademarks, but are becomming more and more important.

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8 of 8 people found the following review helpful:

4.0 out of 5 stars A VERY HANDY REFRENCE AND OVERVIEW A GOOD STARTING POINT., October 16, 2005

By	Mark Trent (Corpus Christi, Texas) - See all my reviews

This review is from: Trademark: Legal Care for Your Business & Product Name (Paperback)

To my knowledge, the best, simple, handy reference for Trademark available.

It's very useful in planning and getting an overview.

I give the book a 4 because anyone who can take the complexities and vagaries of legalese and make a useful book deserves it. I can not give them a 5 because they did not (and to be fair perhaps could not) address more of the vagaries of conflicting use and claims of trademark - perhaps that is another book.

Very good overall, you won't be dissatisfied especially if used in conjunction with further state and web research.

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Most Recent Customer Reviews

5.0 out of 5 stars book review trademarks
Perfect book to explain trademarks in simple, easy language. Now I feel like i really understand it. GREAT book!

Published 9 months ago by Really Cool Dad

5.0 out of 5 stars Step by step trademark application
I needed a book that not only explained trademarks, the different types and rules and regulations, but also up-to-date step-by-step instructions on how to apply for one. Read more

Published 17 months ago by AccordionMan

4.0 out of 5 stars It's all about first use.
The book helped me learn several key things about marks [names]. (1) Be the very first one to use your mark. Read more

Published 23 months ago by M. R. Reynolds

5.0 out of 5 stars Good reference book for the rest of us.
Nolo Press once again did not disappoint me. I was looking for basic information about the Trademark process and they provided a description in "plain-English" that walked me... Read more

Published on January 11, 2007 by Dennis G. Gundersen

5.0 out of 5 stars Very useful background information for laymen
This is a great resource for marketing professionals, entrepreneurs, and non-trademark attorneys to understand the basics of trademark law. Read more

Published on December 25, 2003 by Patrick E Guevara

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