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The Complete Independent Movie Marketing Handbook (Paperback)

by Mark Steven Bosko (Author) "Promotion, and the role of a film promoter, is one of the oldest activities associated with the entertainment industry..." (more)
Key Phrases: large independent distributors, selling your film, concept capsule, Killer Nerd, Summary Points, New York (more...)

4.9 out of 5 stars See all reviews (14 customer reviews)

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Editorial Reviews

Product Description
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell your production.

From the Back Cover
Mark Steven Bosko

If you're an independent filmmaker looking for information on how to find distribution and audiences for your movies and videos, you'll find it here. This book gives street level instruction and real-world examples on how to promote, distribute and sell your productions. From landing a distribution deal and getting free media coverage to staging a low-cost premiere and selling your productions to video rental chains and through the Internet, this book is a ‘must-have' for any independent film or videomaker looking to seriously sustain a career in the entertainment industry.

Mark Steven Bosko, who lives in Ravenna, Ohio, has been promoting and distributing independent feature films for more than 10 years and, in addition to performing virtually every job on a film production, has worked professionally in public relations, marketing and magazine publishing.

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Product Details

Paperback: 300 pages
Publisher: Michael Wiese Productions; illustrated edition edition (May 25, 2003)
Language: English
ISBN-10: 0941188760
ISBN-13: 978-0941188760
Product Dimensions: 9 x 6 x 1.1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: 4.9 out of 5 stars See all reviews (14 customer reviews)

Amazon.com Sales Rank: #117,671 in Books (See Bestsellers in Books)

Popular in these categories: (What's this?)

#17 in	Books > Business & Investing > Management & Leadership > Distribution & Warehouse Management
#41 in	Books > Entertainment > Movies > Industry
#59 in	Books > Business & Investing > Industries & Professions > Sports & Entertainment

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Promotion, and the role of a film promoter, is one of the oldest activities associated with the entertainment industry. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
large independent distributors, selling your film, concept capsule, video sleeve, video buyers, film promoter, video retailers, home entertainment market, key art, presentation package, home video market, sell sheets, instructional tapes, submission policies, solicitation process, media kit, independent film

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Killer Nerd, Summary Points, New York, Hollywood Home Entertainment, United States, The Blair Witch Project, Full Moon, The Wind, Best Buy, Russ Meyer, American Film Market

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 19 books:

Ultimate Film Festival Survival Guide by Chris Gore in Front Matter, and Back Matter
The Toxic Avenger: The Novel by Lloyd Kaufman in Front Matter, and Back Matter
Full Moon by Michael Light on page 71, and Back Matter
Full Moon (The Moon Series, Books 1 and 2) by Rebecca York on page 71, and Back Matter
Making Movies: The Inside Guide to Independent Movie Production by John Russo in Back Matter

See all 19 books this book cites

7 books cite this book:

The Complete DVD Book: Designing, Producing and Marketing Your Independent Film on DVD by Chris Gore on page 160, Back Matter (1), and Back Matter (2)
DVD On Demand: A CustomFlix� Guide to Profitably Distributing Your Film with Inventory-Free Fulfillment by Darren Giles in Front Matter, and page 81
Film & Video Budgets, Revised and Updated Edition by Deke Simon on page 67, and Back Matter
Creating Characters: Let Them Whisper Their Secrets by Marisa D'vari in Back Matter
Stealing Fire from the Gods: The Complete Guide to Story for Writers and Filmmakers (2nd Edition) by James Bonnet in Back Matter

See all 7 books citing this book

Books on Related Topics (learn more)

Independent Feature Film Production by Gregory Goodell

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From Reel to Deal by Dov S-S Simens

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Digital Filmmaking 101 by Dale Newton

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Spike Mike Reloaded by Jean Pierson

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What Do Customers Ultimately Buy After Viewing This Item?

	63% buy the item featured on this page: The Complete Independent Movie Marketing Handbook 4.9 out of 5 stars (14) $26.37
	11% buy The Insider's Guide to Independent Film Distribution 4.7 out of 5 stars (32) $16.47
	10% buy Ultimate Film Festival Survival Guide 4.3 out of 5 stars (29) $14.93
	8% buy The Independent Film Producer's Survival Guide: A Business and Legal Sourcebook 4.9 out of 5 stars (19) $16.47

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Customer Reviews

14 Reviews

5 star:		(12)
4 star:		(2)
3 star:		(0)
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Average Customer Review

4.9 out of 5 stars (14 customer reviews)

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Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

4.0 out of 5 stars Went in a skeptic, came out a believer, June 19, 2003

By	Thom Harp (Seattle, WA United States) - See all my reviews

Being a skeptic, I tested Mark's capsule exercises on a script I was preparing for the IFP Spotlight Award. The results were unnerving - I discovered buried treasure I didn't know I had within my story and eliminated an entire subplot that didn't service the STORY. Mark demystifies the concept of marketing, asking simple, direct questions. By asking "why would anyone want to see your film?" Mark goes past just marketing and addresses the issues that draw people to filmmaking in the first place. When I put the book down, I had a clear vision of the kind of filmmaker I want to be - and a great set of tools to get there.

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6 of 6 people found the following review helpful:

5.0 out of 5 stars Must-Have Movie Marketing Magic, June 5, 2003

By	Sam Lodge (Los Angeles, CA) - See all my reviews

A lot of people throw the title "guru" around, but Bosko's the real deal. As a filmmaker, if you've ever wondered how to: get press coverage, create a media kit, find an attractive title; identify your movie's hooks, locate distributors, exploit the power of the web, get audiences and distribution and actually sell your movie or video...then GET THIS BOOK! Bosko "tells all" in an easy-to-read style that gets the creative juices flowing. No filmmaker should go anywhere near a camera without reading the hard-core, straight-up instruction and advice in this book.

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8 of 9 people found the following review helpful:

5.0 out of 5 stars Helped sell my film, June 13, 2003

By	Susan Schneider (New York and PA) - See all my reviews

This book is so great! I got a copy after reading a review and it lived up to every claim. The techniques in the book's "Self-Distribution" section showed me how to set up regional sales for a film that otherwise has not made any money up until this point! I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book! Get Bosko's book if you want to sell your film - it is that simple.

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Most Recent Customer Reviews

5.0 out of 5 stars Excellent Marketing Guide!
This is an easy to read and digest treatment of what it really takes to be successful with marketing your own independent films and videos. This is not theory, but reality. Read more

Published 4 months ago by Kevin Brett

5.0 out of 5 stars Should be a standard in film school!
This book is outstanding. Excellent real world examples. Takes readers from top to bottom through the industry. Read more

Published 15 months ago by Michael Gillian

4.0 out of 5 stars Good information
In the course of making a film, we found this book to be very helpful. It organizes info about the business side of the filmmaking process.

Published on October 17, 2005 by Siri Lini

5.0 out of 5 stars An Absolute MUST!
Outstanding! Mark's style of writing is so engaging, down-to-earth, and motivating --I couldn't pull myself away! Read more

Published on May 14, 2003 by David Adams

5.0 out of 5 stars To Market To Market.......
WOW! What a great resource for charging those batteries and making you get those dusty movies off the shelf and out to market. Read more

Published on May 14, 2003 by Abiiba Howell

5.0 out of 5 stars Watch out Hollywood!
With the information I gleaned from this text, I can now rival the Hollywood marketing machine in promoting my movie! Read more

Published on May 4, 2003 by Gerry Boleger

5.0 out of 5 stars hands down - the best! thumbs up - forget the rest!
"As a record producer, I know the music business inside and out.
But when I started thinking about expanding into the movie business, I turned to one resource. Read more

Published on May 1, 2003 by scott mathews

5.0 out of 5 stars Film biz school in a book
I couldn't believe the amount of information in this great new book. Bosko covers absolutely every angle of independent film distribution, from finding your movie's hook, to... Read more

Published on May 1, 2003 by Daryl Jones

5.0 out of 5 stars The Title is Perfect-- It Says It All...
Carefully, attentively, w o r d b y w o r d, read the title of Mark Bosco's "The Complete Independent Movie Marketing Handbook- Promote, Distribute, and Sell Your Film or... Read more

Published on May 1, 2003 by Bill Murray

5.0 out of 5 stars New Filmmaker's Bible
Believe the hype of the reviews of this book! If you are an independent filmmaker, or want to know what it takes to get a film promoted, distributed and sold, you must have this... Read more

Published on April 30, 2003 by David Keel

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