The Online Gambling Market Research Handbook (Paperback)

The handbook is designed to be a "strategic business planning resource" for executives in all segments of the online casino and gaming business. There are numerous ways this handbook will benefit your company - from market development strategies to competitor analysis - from consumer trends to independent market datato support your business plan, the handbook is an easy and inexpensive way to fill any gaps in your company's market research.

The handbook is designed to provide an expanded understanding of the online gambling industry. An analysis is provided for the major industry sectors, including current and expected market opportunities. Market data is presented for the online jurisdictions along with discussions relating to activities and opportunities. The report provides a profile analysis of over 70 key players, and a future market outlook.

Although recent news headlines mainly address the many issues facing the online gaming industry, the market is increasing at an encouraging pace.

The increase in the number of online gamers continues to grow, keeping in line with the rapid escalation of people accessing the Internet. A March 2000 study of close to 30,000 Internet users by the Angus Reid Group estimates the United States represents only 39% of the estimated 275 million Internet users worldwide. By the end of 2001, approximately 52 million people globally wagered over $3 billion on Internet gaming. On average, the casinos keep about 75% of the money deposited.

According to Bear Stearns, online gaming was expected to exceed $8 billion in revenue by 2002. Datamonitor predicted online gaming worth was $6.5 billion in 2002, reaching $8.25 billion in 2003 and $11 billion in 2004. It is expected to reach $125 billion by 2015.

Datamonitor also predicted online gambling turnovers have the potential to dwarf those of other Internet services, with these turnovers tapping into an existing market valued at more than $700 billion in Europe and across the U.S. alone.

About the Author
Terri C. Walker Consulting, Inc. was founded by Terri C. Walker, former vice president and partner of Richard K. Miller & Associates, Inc. between 1981 and 2001, an established market research publisher in the United States. More than 20,000 copies of market research handbooks and reports authored by Terri C. Walker have been used by clients worldwide. Users of market research information generated by Terri C. Walker include more than 450 of the Fortune 500 companies.

While at Richard K. Miller & Associates, Inc., Terri C. Walker was involved in market research, business development and forecasting.

Terri C. Walker gained a large following in the 1980s when she authored pioneer market research studies on robotics, interactive multimedia, and virtual reality before each of these fields were commercially popular. In 1986, the firm advised clients of the expected development of the Internet (then called the ARPANET).

In 1990, Terri C. Walker began advising engineering clients of emerging market opportunities in leisure activity and entertainment-related fields, including construction opportunities in Las Vegas, gaming, theme parks, sports facilities, hotel/lodging, and tourism. Market research in these interrelated fields is currently the primary focus of Terri C. Walker Consulting, Inc. Terri C. Walker’s publications on the casino/gaming, hotel/lodging and food/drug store industries have each become the number one publications of their type in the United States.

Terri C. Walker has visited all of Fodor’s "America’s 46 Most-Visited Cities" and assessed tourism trends related to hotel/lodging and casino/gaming in each. She has visited literally hundreds of casinos, hotels, and food and drug stores, with most visits specifically geared toward gathering market research-related information.

It is the philosophy of the firm to participate in the field’s actively, not assess markets from the sidelines. Ms. Walker has a diverse background in market research and industry consulting. Terri C. Walker Consulting, Inc. strives to stay at the leading edge of market research. To keep pace with the rapidly changing industry sectors, she attends more than a dozen conferences each year.

Terri C. Walker, president and CEO of Terri C. Walker Consulting, Inc., founded the company in 2002 after 21 years of serving as vice president, partner and senior market analyst for Richard K. Miller & Associates. She joined Richard K. Miller & Associates, Inc. in 1981 and directed most of the firms’ research projects, specializing in casino/gaming markets. Over the years, Ms. Walker directed market research in a variety of industries, including artificial intelligence, virtual reality, expert systems, electronic imaging/image processing, healthcare and the environment. In 1990, she was invited by Stanford Research Institute to join other industry experts in being one the first lay-people to experience virtual reality. She used the technology to build and enter a virtual world. Her trips to Venezuela, Peru, Brazil, Paraguay, Argentina, Chile, Mexico and Puerto Rico provided the background for a series of reports on Latin American markets.

• Books > Computers & Internet > Home Computing > Internet > Online Searching