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Adsense: The Behavioral Science of Advertising
 
 
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Adsense: The Behavioral Science of Advertising (Paperback)
by Kirk Donovan (Author)
  2.5 out of 5 stars 2 customer reviews (2 customer reviews)  
List Price: $14.95
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Product Details
  • Paperback: 216 pages
  • Publisher: 1st Books Library (March 2, 2004)
  • Language: English
  • ISBN-10: 1414035500
  • ISBN-13: 978-1414035505
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 2.5 out of 5 stars 2 customer reviews (2 customer reviews)
  • Amazon.com Sales Rank: #1,581,798 in Books (See Bestsellers in Books)
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21 of 21 people found the following review helpful:
4.0 out of 5 stars This book is NOT about Google AdSense, August 18, 2005
I bought this book based on the book TITLE alone. It was a busy day and Amazon recommended that I buy this book based on the types of books I was searching for that day.

Trusting Amazon to add value to my reading experience, I bought it.

As I cracked the paperbook open hoping to learn what Kirk knows about "AdSense"...I was quick to discover that it has NOTHING to do with GOOGLE AdSense.

Ohh well, my fault. I hope someone benefits from this review and decides NOT to buy this book if they are looking for Google AdSense strategies.

As for the value within the book? Yep, pretty good and filled with common sense advertising tidbits. Kirk did a great job and I'm sure someone wanting this type of information would enjoy the book... as long as you know it has NOTHING to do with GOOGLE.

:)
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8 of 8 people found the following review helpful:
1.0 out of 5 stars This book's title is misleading, February 8, 2006
By Carl Howe "portrait shooter" (near Boston, MA) - See all my reviews
(REAL NAME)   
I too thought this book was about Google Adsense and was sorely disappointed when it arrived. And despite its subtitle, "The behavioral science of advertising", it mostly isn't about that either.

The bulk of this book is a primer on basic advertising strategy for a business. And I do mean basic; the book covers topics like the purpose of advertising, and how CPM (cost per mille or thousand) works. The book is set in large type with huge paragraph spaces. It is 202 pages, yet the primary messages could have been communicated in between 50 and 100. The primary benefit I can articulate for the book is that it is a fast read; otherwise, otherwise, I don't recommend it.
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