|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Jon Steel
|
The Advertising Agency Business: The Complete Manual for Management & Operation by Eugene Hameroff |
Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership by Todd Sebastian |
Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser by Jagdish N. Sheth |
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series) by Luke Sullivan |
Editorial Reviews
Review
“It is said that great clients get great work, but it doesn’t magically happen! Without great account people daily bridging the gap between client and agency demands, it’s virtually impossible. This is a must read book for all who have chosen to engage in the fine art of serving clients - truly a fresh dose of account management inspiration!”—Karen M. Jones, Senior Vice President, Corporate and Marketing Communications, DHL Express
“With all the time and money it takes to win new business, professional services firms would be smarter to improve client service to retain more clients. Reading and practicing Robert Solomon’s advice is guaranteed to help.”—Joanne Davis, Joanne Davis Consulting
“As a career-long ‘client,’ I’ve been on a continuous search for the ideal agency account person. Robert Solomon…and students of his text…would clearly fit the bill. CMOs want insights, partnership, creative team leadership and results. The Art of Client Service teaches how to deliver them all.”—Sara Lipson, Chief Customer Sciences Officer, Market & Business Intelligence TIAA-CREF
“This book is essential reading for anyone in the creative services profession. Marketing disciplines may change with the times, but the art of client service is timeless—and Robert has captured its essence.”—Barry Wacksman, Executive Vice President, Chief Growth Officer R/GA
“In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirror—to learn lessons, and strive for greatness in the craft of managing client relationships.”—Sarah Fay, President, Isobar U.S.
Product Description
Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.
Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:
- Know when to look it up; know when to make it up. (#7)
- What happens when I screw up? (#51)
- Respect what it takes to do great creative. (#19)
- In a high-tech world, be low-tech (#46)
- Be brief, be bright, be gone. (#31)
- How to write a letter of proposal (#44)
- The Zen of PowerPoint. (#45)
You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
› Visit Amazon's Robert Solomon Page
What Do Customers Ultimately Buy After Viewing This Item?
 |
89% buy the item featured on this page: The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition $13.57 |
 |
3% buy Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser $10.80 |
 |
3% buy Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) $19.77 |
 |
3% buy Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership $11.16 |
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Listmania!
So You'd Like to...
|
|
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Look for Similar Items by Category
Look for Similar Items by Subject
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
