Innovator's Guide to Growth and over 360,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device. Learn more

 

or
Sign in to turn on 1-Click ordering.
 
 
Express Checkout with PayPhrase
What's this? | Create PayPhrase
Sorry!
X
More Buying Choices
43 used & new from $14.15
Have one to sell? Sell yours here
 
   
Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press)
 
 
Share your own customer images
Search inside this book
Start reading Innovator's Guide to Growth on your Kindle in under a minute.

Don’t have a Kindle? Get your Kindle here.
 
  

Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) (Hardcover)

~ (Author), Mark W. Johnson (Author), Joseph V. Sinfield (Author), Elizabeth J. Altman (Author)
Key Phrases: measurement trap, theory refresher, home defibrillator, Identify Opportunities, The Innovator's Guide, Build the Business (more...)
4.4 out of 5 stars  See all reviews (7 customer reviews)
List Price: $35.00
Price: $23.10 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $11.90 (34%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Usually ships within 1 to 3 weeks.
Ships from and sold by Amazon.com. Gift-wrap available.

33 new from $14.15 9 used from $18.69 1 collectible from $34.90

Formats

Amazon Price New from Used from
  Kindle Edition $7.99 -- --
  Hardcover $23.10 $14.15 $18.69

Frequently Bought Together

Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) + Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates + The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth
Price For All Three: $65.97

Some of these items ship sooner than the others. Show details

  • This item: Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) by Scott D. Anthony

    Usually ships within 1 to 3 weeks.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates by Peter Skarzynski

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth by David Silverstein

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

Customers Who Bought This Item Also Bought

The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth

The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth

by David Silverstein
4.9 out of 5 stars (25)  $19.77
The Silver Lining: An Innovation Playbook for Uncertain Times

The Silver Lining: An Innovation Playbook for Uncertain Times

by Scott D. Anthony
4.4 out of 5 stars (5)  $16.50
Seeing What's Next: Using Theories of Innovation to Predict Industry Change

Seeing What's Next: Using Theories of Innovation to Predict Industry Change

by Clayton M. Christensen
4.3 out of 5 stars (22)  $21.75
The Innovator's Solution: Creating and Sustaining Successful Growth

The Innovator's Solution: Creating and Sustaining Successful Growth

by Clayton M. Christensen
4.5 out of 5 stars (57)  $21.75
The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

by A.G. Lafley
4.2 out of 5 stars (20)  $10.87
› Explore similar items

Editorial Reviews

Review

...the authors have provided a model that should help companies spot and seize opportunities for growth --The Financial Times, July 10, 2008


Product Description

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
  • Follow a market-proven process -- so your company can reliably create blockbuster businesses
  • Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
  • Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action


    • Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
    See all Editorial Reviews

    Product Details

    • Hardcover: 320 pages
    • Publisher: Harvard Business School Press; illustrated edition edition (June 23, 2008)
    • Language: English
    • ISBN-10: 1591398460
    • ISBN-13: 978-1591398462
    • Product Dimensions: 9.3 x 7.2 x 1.2 inches
    • Shipping Weight: 1.7 pounds (View shipping rates and policies)
    • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
    • Amazon.com Sales Rank: #30,779 in Books (See Bestsellers in Books)

      Popular in this category: (What's this?)

      #29 in  Books > Business & Investing > Organizational Behavior > Organizational Change

      •  Would you like to update product info or give feedback on images?

    More About the Author

    Scott D. Anthony
    Discover books, learn about writers, read author blogs, and more.

    › Visit Amazon's Scott D. Anthony Page
    Front Cover | Table of Contents | First Pages | Index | Surprise Me!
    Search Inside This Book:
    Inside This Book (learn more)
    Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
    measurement trap, theory refresher, home defibrillator, overshot customers, capability balance sheet, new growth businesses, innovation metrics, new growth initiatives, disruptive projects, disruptive growth, disruptive ideas, innovation portfolio, disruptive solutions, identifying jobs, market tier, business model innovation, nonexistent markets, innovation efforts
    Key Phrases - Capitalized Phrases (CAPs): (learn more)
    Identify Opportunities, The Innovator's Guide, Build the Business, Mastering Emergent Strategies, Developing Disruptive Ideas, Best Buy, Strategy's Fit, Application Exercises, Identifying Overshot Customers, Identifying Nonconsumers, Geek Squad, Build Capabilities, Dow Corning, The Innovator's Solution, United States, General Mills, Media General, New York, Harvard Business School, The Innovator's Dilemma, Clayton Christensen, Nintendo's Wii, Research In Motion, Time Warner, Intel Capital
    Browse Sample Pages:
    Front Cover | Table of Contents | First Pages | Index | Surprise Me!
    Search Inside This Book:

    What Do Customers Ultimately Buy After Viewing This Item?

    Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press)
    72% buy the item featured on this page:
    Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) 4.4 out of 5 stars (7)
    $23.10
    Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates
    8% buy
    Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates 5.0 out of 5 stars (11)
    $23.10
    The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth
    8% buy
    The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth 4.9 out of 5 stars (25)
    $19.77
    The Innovator's Solution: Creating and Sustaining Successful Growth
    6% buy
    The Innovator's Solution: Creating and Sustaining Successful Growth 4.5 out of 5 stars (57)
    $21.75
    Explore similar items

    Tags Customers Associate with This Product

     (What's this?)
    Click on a tag to find related items, discussions, and people.
     
    (2)
    (2)
    (2)
    (1)
    (1)
    (1)
    (1)
    (1)

    Your tags: Add your first tag
     
    See most popular tags
     

    Customer Reviews

    7 Reviews
    5 star:
    		 (5)
    4 star:
    		 (1)
    3 star:    (0)
    2 star:
    		 (1)
    1 star:    (0)
     
     
    		 
     
     
    Average Customer Review
    4.4 out of 5 stars (7 customer reviews)
     
     
     
     
    Share your thoughts with other customers:
    Most Helpful Customer Reviews

     
    14 of 14 people found the following review helpful:
    4.0 out of 5 stars A great strategic guidebook for innovation, May 29, 2008
    I had the good fortune to meet Scott Anthony and some of the co-authors of The Innovator's Guide to Growth at the Front End of Innovation conference last week. This book presents a number of the concepts from the Christensen series (Innovator's Dilemma, Innovator's Solution, etc) in an approachable, step by step methodology for implementation. In that manner, this book and my book (Make us more Innovative: Critical Factors for Innovation Success) are great companions, since The Innovator's Guide is really focused more on the strategic aspects of understanding how to deploy an innovation capability and align those strategies to corporate goals, while Make us more Innovative is written to detail how to build a complete innovation capability. But enough about my book.

    I really liked The Innovator's Guide to Growth because it attempts to take all the great concepts about innovation and break them down into an actual guide that an innovator could follow to bring more innovation to his or her company. This book has a lot of good templates, forms and examples to help a nascent innovation leader define the innovation intent and goals and convince the management team to engage in an ongoing program of innovation.

    The book is breaks down into five sections: precursors to innovation, identifying opportunities, formulating and shaping ideas, building the business and supporting systems and structures. Key points from each section:

    * A firm can't innovate successfully until it's house is in control and a good game plan is in place
    * Many innovation opportunities exist in "nonconsumers" (think the unbanked or un-insured) or in situations where products and services "overmeet" the needs of customers (think Southwest in airlines)
    * The chapters on identifying ideas spend a significant amount of time on defining the "jobs" that people want to complete - again harking back to Christensen's books and to the concept of Outcome-Driven innovation which has also been popularized by Strategyn.
    * Developing and shaping ideas focuses on refining ideas and targeting opportunities using a strategy map borrowed from Blue Ocean strategy and using innovation techniques such as ideation sessions, analogies and internal and external submissions
    * I felt the chapter on assembling and managing project teams was fairly strong and identified a number of good points, especially on the interactions between an innovation team and the executive team, and the innovation team and the rest of the organization
    * The chapter on innovation metrics should be must reading for any innovation program

    This book takes it's primary focus as disruptive innovation and does not spend much, if any time on any other innovations. It does have a broad definition of the outcomes of innovation (products, services and business models) and does note that many times the most disruptive and most defensible innovation is a business model innovation. It is an especially good book for an executive team that needs to understand how to build an innovation capability and set the appropriate expectations.

    There are a few quibbles I have with the book, however. The first two thirds of the book are really loaded with good advice, templates and forms and case studies. Somewhere in the late middle of the book, where the book begins to address refining ideas and building the innovation team, the book begins to become more theoretical and less practical. For example, what kinds of people or skill sets are better or worse for an innovation team? Should innovation be a centralized or decentralized capability? What are the best idea generation methods? What should an innovation process or methodology look like? What are the roles and responsibilities within innovation? These questions are addressed obliquely, if at all, and important topics like rewards and recognition and corporate culture are not addressed at all. Perhaps the team assumed these items are already addressed if the firm has decided to become more innovative.

    While I have a number of concerns with the book as a practical methodology for deploying an innovation capability, I can wholeheartedly recommend the book, especially the first six chapters which focus on the alignment of innovation to corporate strategy and intent, and chapter eight, which is about building and managing innovation teams. I think that the segue in the middle and last third of the book from practical advice, templates and forms to more theoretical advice may align to the fact that the actual deployment of these programs is subject to many more variables, but I would have expected a bit more detail in the chapters on organizing to innovate. I will point out that chapter ten on innovation metrics, while a bit short, is an excellent overview and mirrors a lot of good advice on building innovation metrics and the expectations around innovation returns.

    This book definitely belongs on the shelf of any executive considering an innovation program or initiative, and on the desk of any innovation leader. This is cross-posted from my blog Innovate on Purpose.
    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



     
    3 of 3 people found the following review helpful:
    5.0 out of 5 stars Making innovation a regular part of your organization..., July 19, 2008
    By Thomas Duff "Duffbert" (Portland, OR United States) - See all my reviews
    (TOP 50 REVIEWER)    (REAL NAME)      
    I've read a number of books on innovation, both on a personal and business level. Always looking to find that "edge"... In the book The Innovator's Guide to Growth: Putting Disruptive Innovation to Work by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman, the authors present a methodology for making disruptive innovation part of your company's culture. Along the way, I had my thoughts twisted a bit as to how best to disrupt the standard playing field, while not going head-to-head with the giants right from the beginning...

    Contents:
    Introduction: Your Guide to Growth; Precursors to Innovation
    Part 1 - Identify Opportunities: Identifying Nonconsumers; Identifying Overshot Customers; Identifying Jobs to Be Done
    Part 2 - Formulate and Shape Ideas: Developing Disruptive Ideas; Assessing a Strategy's Fit with a Pattern
    Part 3 - Build the Business: Mastering Emergent Strategies; Assembling and Managing Project Teams
    Part 4 - Build Capabilities: Organizing to Innovate; Innovation Metrics
    Conclusion
    Appendix - Frequently Asked Questions; Notes; Index; About the Authors

    As you can tell from the list of chapters, the authors cover everything from identifying ideas and potential products that would be disruptive clear through to the end where you have a formal organization that can grow and repeat successes in that area. Given their experience in the field, you avoid making mistakes that are all too common and sound correct, but end up being wrong. For instance, companies have a tendency to throw massive amounts of resources and capital behind a new idea or product that will "revolutionize the industry". The problem is that everyone becomes committed to the initial design and plan, and no thought is given to learning and prototyping along the way. The end result is often a product that completely misses the mark in terms of what people want. But by then, so many millions have been sunk into the design that you can't easily go back. The book instead advocates for quick trials and cheap prototypes without large amounts of funding. That forces creativity and smaller experiments, and permits course changes along the way. Only after you get actual feedback do you commit larger resources to it. But by then, you should know the outcome or have a solid idea as to market acceptance.

    For me, I was most interested in the first part of the book. The concept of "overshot customers" was one I hadn't heard of in quite those terms. These are the people who don't need or can't use all the high-end performance built into the product(s) being offered, and are actually looking for something far less. To them, "less" becomes "perfect". Why pay for 100% of a product when all you really need is 10% of it? The other 90% is of no use to you. This is also linked to the concept of "nonconsumers". These are the people who don't use your product (or any product being offered) due to constraints of skill, wealth, access, or time. If you can identify these consumers and serve them, you have an entry into the market that can disrupt the incumbents. Finally, I was also intrigued by the concept of "jobs to be done". It's the adage of "people don't buy drills, they buy holes". If you rethink your product as a service that people are hiring you to do, then you can think beyond the boundaries. An example would be the lowly mop. Not much to do differently there. But if you think that people are hiring you (the mop maker) to clean the house, then you look at the product differently. In this case, it led to the Swiffer line of dust mop accessories. Less effort, easier cleanup, and the job is done more quickly. Hence, people "hire" your product as the superior choice. Interesting concepts...

    This is a book that deserves to be sitting on the shelf of management in all companies. Actually, it shouldn't be on the shelf. It should be in the briefcases and backpacks being read...
    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



     
    3 of 3 people found the following review helpful:
    5.0 out of 5 stars accessible and practical, July 3, 2008
    As a small business owner I was not sure this book would be relevant for the clientele I serve. I couldn't be more wrong! The book is written in an accessible and easy to understand way, and the strategies are easy to employ. The Innovator's Guide is a book I keep on my desk and refer to again and again. The book contains a wealth of practical tips that I have used to help my business grow! It especially helped us think about how to build the capabilities to innovate more reliably and set management expectations.

    I found the entirety of the book practical and applicable, and highly recommend it to any executive or executive team member in both small and large businesses.


    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


    Share your thoughts with other customers: Create your own review
     
     
     
    Most Recent Customer Reviews

    5.0 out of 5 stars not just a book
    It is not just a book. It is a complete guide to innovate. there's a lot of theory about innovation all around, some very good, some others not so good, But in this volume you... Read more
    Published 4 months ago by Luis Delgado

    2.0 out of 5 stars Read The Innovator's Solution, skip this one
    Thgis is a very light version of The Innovator's Solution which, I believe, was a masterpiece. You can hardly find in this book the depth and strength which was present in The... Read more
    Published 12 months ago by Etiler Levent

    5.0 out of 5 stars The Horticulture of Innovation

    The last time I checked, Amazon offers 53,570 books on the subject of innovation in business. So, what do the authors of this book offer that is new? Read more
    Published 13 months ago by Robert Morris

    5.0 out of 5 stars The book on implemeting disruptive innovation
    So Geoffrey Moore has the Chasm Companion. Now the field of innovative disruption so clearly identified by Clayton Christensen has its own implementation book. Read more
    Published 16 months ago by Reg Nordman

    Only search this product's reviews


    Customer Discussions

    This product's forum
    Discussion Replies Latest Post
    No discussions yet

    Ask questions, Share opinions, Gain insight
    Start a new discussion
    Topic:
    First post:
    Prompts for sign-in
     


    Active discussions in related forums
    Search Customer Discussions
    Search all Amazon discussions
       

    Product Information from the Amapedia Community

    Beta (What's this?)

    Look for Similar Items by Category

    Look for Similar Items by Subject

    Search Books by subject:




















    i.e., each book must be in subject 1 AND subject 2 AND ...
     

    Feedback

    If you need help or have a question for Customer Service, contact us.
     Would you like to update product info or give feedback on images?
    Is there any other feedback you would like to provide?

    Your comments can help make our site better for everyone.


    Your Recent History

     (What's this?)

    After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.