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Blogwild!: A Guide for Small Business Blogging (Hardcover)

by Andy Wibbels (Author) "For the elegant simplicity and beauty that blogs create, they certainly have an ugly, ungainly name..." (more)
Key Phrases: blog platform, business blog, news aggregator, Save Changes, Control Panel, Bloglines News (more...)

4.3 out of 5 stars See all reviews (53 customer reviews)

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Editorial Reviews

From Booklist
Merriam-Webster's Collegiate Dictionary named blog the word of the year in 2004, undoubtedly because of the enormous impact on the presidential election that year. In case you've been asleep since then, blog is short for weblog, an online diary where the blogger shares her opinions with the world, discusses personal interests, rants on politics, or just logs in the events of the day. Creating a blog is extremely easy, and you don't need a web designer or any knowledge of HTML code. Wibbels compares the features of several popular bogging sites and provides a tutorial on creating and maintaining your blog. Of course, if there's a new technology out there, someone will figure out how to make money with it, and Wibbels shows businesses and entrepreneurs how to use the photosphere to effectively market and promote their enterprises. Wibbels describes it as "effortless marketing," and it's a friendly way to reach your target audience, as opposed to spam. Wibbels shares his knowledge of blogging at his Easy Bake Weblogs seminar at http://www.easybakeweblogs.com. David Siegfried
Copyright © American Library Association. All rights reserved

Product Description
Go Blogwild with veteran blogger and blog consultant Andy Wibbels and learn how to use blogs to improve your business and your bottom line. By harnessing the power of the Internet's most explosive marketing tool you can:

* Create buzz for your products and services
* Enrich your clients' understanding of your business
* Communicate with your team
* Reach out to your customers
* Test drive new ideas
* Bring your business to the global marketplace
* Open a backdoor to the press

Don't be intimidated. Go blogwild.

See all Editorial Reviews

Product Details

Hardcover: 192 pages
Publisher: Portfolio Hardcover (April 6, 2006)
Language: English
ISBN-10: 1591841178
ISBN-13: 978-1591841173
Product Dimensions: 7.1 x 5.4 x 1 inches
Shipping Weight: 8 ounces

Average Customer Review: 4.3 out of 5 stars See all reviews (53 customer reviews)

Amazon.com Sales Rank: #157,824 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#68 in Books > Computers & Internet > Home Computing > Blogging & Blogs

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Inside This Book (learn more)

First Sentence:
For the elegant simplicity and beauty that blogs create, they certainly have an ugly, ungainly name. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
blog platform, business blog, news aggregator, sidebar columns, first blog, blog readers, other blogs, personal blog, blog posts

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Save Changes, Control Panel, Bloglines News, Moose Tracks, View Weblog, Advanced Posting Options, Crafting Your Blog's Persona, Posting Status

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	68% buy the item featured on this page: Blogwild!: A Guide for Small Business Blogging 4.3 out of 5 stars (53)
	10% buy ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income 4.4 out of 5 stars (48) $15.74
	9% buy Blogging For Dummies (For Dummies (Computer/Tech)) 4.5 out of 5 stars (14) $14.29
	7% buy Publish and Prosper: Blogging for Your Business 4.9 out of 5 stars (13) $17.81

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Customer Reviews

53 Reviews

5 star:		(35)
4 star:		(7)
3 star:		(8)
2 star:		(0)
1 star:		(3)

Average Customer Review

4.3 out of 5 stars (53 customer reviews)

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Most Helpful Customer Reviews

20 of 20 people found the following review helpful:

3.0 out of 5 stars Pros and Cons, June 22, 2006

By	Brad Shorr "Word Sell, Inc." (Geneva, IL USA) - See all my reviews (TOP 1000 REVIEWER) (REAL NAME)

Pros:
1. Clearly written in an engaging style.
2. Easy to read and not overly technical. He does a good job of explaining fairly complex things like RSS feeds so beginners can understand.
3. A few very good pieces of blogging advice and some interesting blog citations.

Cons:
1. The bulk of the text is a "how-to" manual for TypePad. If you don't use that platform, well over half the book will be barely relevant.
2. No screen shots. When you're explaining, for instance, step-by-step posting mechanics, screen shots clear up a lot of confusion.
3. Although the book sings the praises of business blogging, I don't think it provides enough depth to get company leadership behind it. More detailed case studies might have helped.

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10 of 10 people found the following review helpful:

3.0 out of 5 stars Beginners Only - Resources Questionable, December 21, 2006

By	Christine M. Lekander "Self Help Junkie" (Cave Creek, Arizona 85331) - See all my reviews (REAL NAME)

I picked up Blogwild in the bookstore where it is very lonely with few alternatives for books on blogging for business. I bought it because I intend to learn how to make money with blogs and the book has a short chapter called How to Make Money Blogging. It turned out that a recent Wallstreet Journal Article I had read already told me everything in this chapter. "Oh well," I thought, "I might get some more information for the website resource that Andy Wibbels lists." But, when I checked out the website, I found it was an enrollment only course that Mr. Wibbel wrote himself and that costs $280.00. Well, sorry, but I didn't get enough for my $20.00 investment in this book to fork over another $280.00!!

I wasn't going to write this review because the other reviewers have covered what this book really is, an extremely basic and short book for those who really haven't yet got a blogging clue. But, when I found the one resource I checked out on the web belonged to the author and costs even more money, I had to write about it.

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10 of 10 people found the following review helpful:

3.0 out of 5 stars Introduction to Blogging With TypePad, August 16, 2006

By	O. Brown "Ms. O. Khannah-Brown" (Twopeas, WA) - See all my reviews (TOP 10 REVIEWER) (REAL NAME)

***
This was a great book for newbies to blogging who don't know which blogging platform to select (and who would follow the author's recommendation to use TypePad) or who already use TypePad. So if you have a small business, or you're thinking of having just your own personal blog but have no idea where to start, this is the book for you.

For people with some blogging experience, this book is a little too introductory. I've had my own blog for a year, and I picked up a few somewhat useful ideas, but not enough to justify the price of the book. The book is very small (5" X 7") with a larger font, lots of white space, and is only 174 pages. This 174 pages includes the index, several brief success stories of small business people who have blogs, and over 50 pages just devoted to doing specific things in TypePad. I read the whole thing in under an hour, but I skimmed over the "how-to's" for TypePad since I use another platform and I'm not interested in learning about TypePad.

There also is not very much information here specific to small businesses. The book touches on small businesses as it covers various "how-to"s of blogging, but not nearly enough to call itself "A Guide for Small Business Blogging".

So if you're a beginner to the blogosphere, get this book and take off. I think it would be an easy way to quickly get up and going. If you have much experience at all, though, you may feel like me---disappointed and let down.
***

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Most Recent Customer Reviews

3.0 out of 5 stars Good start for blogging novices willing to use TypePad
This short book is a very clear and easy read; just about right for blogging novices seeking a quick introduction to the basics. Read more

Published 11 months ago by Jill Florio

3.0 out of 5 stars Precision Bluing's Wild Review!
While this book was well written and very clear, it perhaps should have been titled "Typepad 101". I had purchased this to learn how to better use our business's blog "Journal... Read more

Published 12 months ago by Jennifer Smith

5.0 out of 5 stars Blogwild
Andy put together a great book on blogging. I am challanged when it comes to these things and Blogwild paints a clear easy to read and follow guide. Read more

Published 18 months ago by Scottig

5.0 out of 5 stars Thank you Andy
I love Andy Wibbels writing. Like his blog, the is practical advice for small business using blogging as a marketing tool

Published 20 months ago by Jean Cannon

4.0 out of 5 stars Business Blogging 101
This is a good look-up reference for the beginning blogger. Other reviewers have mentioned that it is really just a basic guideline, but blogging isn't rocket science so perhaps a... Read more

Published 21 months ago by Paula Buermele

4.0 out of 5 stars Almost There
Blogwild!: A Guide for Small Business Blogging sweeps away some of the myths and folk tales about what a blog can do and can't do for your business blog. Read more

Published 23 months ago by L.S. Cauldwell

5.0 out of 5 stars GREAT BLOG BOOK FOR BEGINNERS!
This is the first book I read about blogging to really educate me about the blogosphere! Andy is a great reader that speaks with a humorous style. Read more

Published on June 18, 2007 by Gay Travel and Photography

4.0 out of 5 stars 4-5 Stars based on who's reading it
This is a tough book to give 'stars' to because how valuable it is or isn't depends a lot on the reader. Read more

Published on June 9, 2007 by Brad Swift

5.0 out of 5 stars Best Way to Boost Your Biz with Blogs
Andy is the ultimate authority on business blogging, and this book gives you the lowdown on getting a blog up and running quickly. Read more

Published on May 12, 2007 by Lou Bortone

5.0 out of 5 stars Easy Introduction to Blogging
Andy Wibbels provides a easy, quick-to-read introduction to the world of blogging. This is probably the first book one should read to obtain a foundation in blogging, then move on... Read more

Published on January 10, 2007 by Steven Howard

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