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Marketing With E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness (Paperback)
by Shannon Kinnard (Author) "The first chapter of this book is devoted to e-mail newsletters for one reason: They work..." (more)
Key Phrases: free marketing advice, autoresponder program, unsubscribe instructions, The Inside Track, Shel Horowitz, Cheat Sheet (more...)
  5.0 out of 5 stars 1 customer review (1 customer review)  

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Editorial Reviews
Karen Axelton, managing editor, Entrepreneur Magazine's Business Start-Ups
"Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it." --This text refers to an out of print or unavailable edition of this title.

Book Description
E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. Small businesses will appreciate information on how to level the playing field with larger competitors by leveraging unique opportunities available through e-mail.

See all Editorial Reviews
Product Details
  • Paperback: 350 pages
  • Publisher: Maximum Press (FL); 3 edition (March 2002)
  • Language: English
  • ISBN-10: 1885068689
  • ISBN-13: 978-1885068682
  • Product Dimensions: 9 x 6.9 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars 1 customer review (1 customer review)
  • Amazon.com Sales Rank: #714,155 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Paperback (2nd) |  |  All Editions

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Inside This Book (learn more)
First Sentence:
The first chapter of this book is devoted to e-mail newsletters for one reason: They work. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
free marketing advice, autoresponder program, unsubscribe instructions, frugal fun, online public relations, clickable text, online networking, internet wire, marketing endeavors, traditional direct mail, signature file, discussion lists
Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Inside Track, Shel Horowitz, Cheat Sheet, Marketing Without Megabucks, Sell Anything, The Penny-Pinching Hedonist, Idea Station, Live Like Royalty, Peasant's Pocketbook, Accurate Writing, America Online, Angel Babies, Global Arts Review, Global Travel Review, Lyris Technologies, Daily Digest, Digital Impact, Marketing Tip of the Day, Shannon Kinnard, Slingshot Media, The Sharper Image, Visual Basic, Web Informant, Holiday Inn, Multimedia Marketing Group
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!
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