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Editorial Reviews
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It's the black-leather Elvis--the one who breathed sex and fire into early rock & roll--that singer Robert Gordon and guitarist Chris Spedding memorialize in this 15-song tribute that marks the 30th anniversary of the King's death on August 16, 1977. Gordon is America's preeminent rockabilly singer. At age 60 he still has the flexible, swaggering baritone to negotiate Elvis's swooping style of phrasing as he romps through smashes like "Don't Be Cruel" or croons tender ballads like "Love Me." His knowledge of the Presley catalog runs deep, too, which means there's more obscurities like "Young and Beautiful," from the Jailhouse Rock soundtrack, than predictable hits. This set also reunites Gordon with British roots rock guitar maven Spedding after a 13-year break from their partnership. Although Gordon's production takes an almost Biblical approach, Spedding manages to deploy a cutting slap-back tone on the brisk blues "My Baby Left Me" and "Too Much" that give those tunes plenty of edge. And he lets his strings sing sweetly on opener "A Mess of Blues." The real sugar, though, comes from the Jordanaires--the very same vocal quartet that harmonized behind Presley starting with his first RCA sessions in 1956. More than a half-century later, they apply aural icing to these songs with unmistakable originality. --Ted Drozdowski
Product Description
Robert Gordon put a fist through the heart of the music industry with his 1977 hit Red Hot," knocking down disco queens, would-be punks, and new wave wannabes with his no-holds-barred take on hot-rodded rockabilly. Now, reunited with legendary guitar ace Chris Spedding for the first time in 20 years, Robert is back to spread the gospel and jolt the world again with It s Now Or Never.
For this adult-sized dose of wild rhythm they have gone directly to ground zero and have cherry-picked their favorite Elvis Presley tunes, just in time for the 30th anniversary of Elvis' death. To really shake things up, Robert and Chris are backed up by no less than Elvis' mighty Jordanaires! From rippers like Lawdy Miss Clawdy and My Baby Left Me through a stirring reading of Peace In the Valley, It s Now Or Never mines the depths of Elvis oeuvre without the smack of ironic revisionism that has been the hallmark of lesser talents.
Still bucking trends with his slicked-back hair and switchblade attack, Robert has cut through the tenor of these troubled times with another gut-level, no-frills rock'n'roll record guaranteed to get everyone gyrating like The King himself. Get ready to have a blast... "It's now or never," baby!
It's the black-leather Elvis--the one who breathed sex and fire into early rock & roll--that singer Robert Gordon and guitarist Chris Spedding memorialize in this 15-song tribute that marks the 30th anniversary of the King's death on August 16, 1977. Gordon is America's preeminent rockabilly singer. At age 60 he still has the flexible, swaggering baritone to negotiate Elvis's swooping style of phrasing as he romps through smashes like "Don't Be Cruel" or croons tender ballads like "Love Me." His knowledge of the Presley catalog runs deep, too, which means there's more obscurities like "Young and Beautiful," from the Jailhouse Rock soundtrack, than predictable hits. This set also reunites Gordon with British roots rock guitar maven Spedding after a 13-year break from their partnership. Although Gordon's production takes an almost Biblical approach, Spedding manages to deploy a cutting slap-back tone on the brisk blues "My Baby Left Me" and "Too Much" that give those tunes plenty of edge. And he lets his strings sing sweetly on opener "A Mess of Blues." The real sugar, though, comes from the Jordanaires--the very same vocal quartet that harmonized behind Presley starting with his first RCA sessions in 1956. More than a half-century later, they apply aural icing to these songs with unmistakable originality. --Ted Drozdowski
Product Description
Robert Gordon put a fist through the heart of the music industry with his 1977 hit Red Hot," knocking down disco queens, would-be punks, and new wave wannabes with his no-holds-barred take on hot-rodded rockabilly. Now, reunited with legendary guitar ace Chris Spedding for the first time in 20 years, Robert is back to spread the gospel and jolt the world again with It s Now Or Never.
For this adult-sized dose of wild rhythm they have gone directly to ground zero and have cherry-picked their favorite Elvis Presley tunes, just in time for the 30th anniversary of Elvis' death. To really shake things up, Robert and Chris are backed up by no less than Elvis' mighty Jordanaires! From rippers like Lawdy Miss Clawdy and My Baby Left Me through a stirring reading of Peace In the Valley, It s Now Or Never mines the depths of Elvis oeuvre without the smack of ironic revisionism that has been the hallmark of lesser talents.
Still bucking trends with his slicked-back hair and switchblade attack, Robert has cut through the tenor of these troubled times with another gut-level, no-frills rock'n'roll record guaranteed to get everyone gyrating like The King himself. Get ready to have a blast... "It's now or never," baby!
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SoundUnwound Says...
Learn more about It's Now or Never 
by Robert Gordon 
by Robert Gordon Go explore the super-connected music universe at SoundUnwound.com - the new music site from IMDb and Amazon.
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