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The Beauty Myth: How Images of Beauty Are Used Against Women
 
 
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The Beauty Myth: How Images of Beauty Are Used Against Women (Paperback)

by Naomi Wolf (Author) "When The Beauty Myth was first published, more than ten years ago, I had the chance to hear what must have been thousands of stories..." (more)
Key Phrases: beauty backlash, beauty pornography, weight cult, United States, Surgical Age, Great Britain (more...)
3.6 out of 5 stars See all reviews (85 customer reviews)

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Editorial Reviews

Amazon.com Review
In a country where the average woman is 5-foot-4 and weighs 140 pounds, movies, advertisements, and MTV saturate our lives with unrealistic images of beauty. The tall, nearly emaciated mannequins that push the latest miracle cosmetic make even the most confident woman question her appearance. Feminist Naomi Wolf argues that women's insecurities are heightened by these images, then exploited by the diet, cosmetic, and plastic surgery industries. Every day new products are introduced to "correct" inherently female "flaws," drawing women into an obsessive and hopeless cycle built around the attempt to reach an impossible standard of beauty. Wolf rejects the standard and embraces the naturally distinct beauty of all women. --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly
Wolf's valuable study, documenting societal pressures on women to conform to a standard of beauty, hit PW 's hardcover bestseller list for one week.
Copyright 1992 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Paperback: 368 pages
  • Publisher: Harper Perennial (September 24, 2002)
  • Language: English
  • ISBN-10: 0060512180
  • ISBN-13: 978-0060512187
  • Product Dimensions: 7.9 x 5.3 x 1 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars See all reviews (85 customer reviews)
  • Amazon.com Sales Rank: #28,536 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #15 in  Books > Nonfiction > Social Sciences > Sociology > Social Groups
    #19 in  Books > Nonfiction > Women's Studies > Feminist Theory

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Customer Reviews

85 Reviews
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Average Customer Review
3.6 out of 5 stars (85 customer reviews)
 
 
 
 
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215 of 224 people found the following review helpful:
5.0 out of 5 stars Insightful, incisive, and an interesting read!, May 3, 2002
By Rebecca (Salem, MA) - See all my reviews
In The Beauty Myth, Naomi Wolf argues that our culture's images of beauty -- found on television and in advertisements, women's magazines, and pornography -- are detrimental to women, as well as to the men who love them. She demonstrates that the concept of "beauty" is a weapon used to make women feel badly about themselves; after all, no one can live up to the ideal. Wolf DOES agree that beauty plays a legitimate role in our lives and in our attractions to one another. The problem, she says, is when beauty is defined as thinness, pertness, and youthfulness taken to extremes -- extremes that are literally unattainable for healthy women. And I agree.

Wolf's book explores 6 areas of life in which problems result from the beauty myth. Each has its own chapter that can be read on its own and still make perfect sense. I suggest starting with whichever interests you the most. They are as follows:

* WORK. Here, the author details the way the concept of "beauty" can be used to discriminate against women in the workforce. If women are too pretty, we're not taken seriously; if women aren't pretty enough, we can legally be fired for their perceived "homeliness." Then again, if we're too pretty, it's our own fault when they're sexually harassed; if we're not pretty enough, people doubt men would have actually harassed them. The author offers a dizzying list of legal cases lost by women which demonstrate the extent of this catch-22 -- compelling stuff.

* CULTURE. This focuses on the role of women's magazines (the sole arbiter of women's culture) in shaping our lives, by selling us on the need for beauty products by making us feel bad about themselves. It also notes that advertisers pressure the magazines into this, because only if women feel terrible about themselves will high-income women spend a quarter (yes, a quarter) of their each paycheck on beauty products.

* RELIGION. Convincingly argues that the quest for thinness has replaced the quest for moral virtue and heavenly salvation, and shows how this quest has the same effects that religion once did -- of keeping women submissive and preoccupied.

* SEX. Demonstrates that the beauty myth actually supresses female sexuality by making many women too self-conscious to engage in sex freely and comfortably, and moreover, that excessive dieting leads to a diminished sex drive. It also argues that the beauty myth hurts men by making them unaware of what real women look like, and by giving them the role of "appraiser of beauty" instead of the role of "partner" -- further impacting sexual relations.

* HUNGER. The beauty myth convinces women to "willingly" go hungry, to eat fewer calories per day than famine victims in third-world countries, which results in ironic weight gain and/or in eating disorders (compulsive eating, anorexia, and bulemia). Includes a compelling account of the author's own battle with anorexia.

* VIOLENCE. This is not about domestic violence, but rather the self-inflicted violence of cosmetic surgery, which is so painful and damaging to the body. Interesting comparisons with Victorian sexual surgery and with potentially deadly experimental medical research (which is unethical). The author questions why so many women are willing to risk diminished erotic responses and even death in order to be made thin or small-nosed or large-breasted or whatever. Her conclusion is that culture implies that women are better off dead than old or ugly-looking, making it a reasonable risk.

In conclusion, this is a very strong, compelling book. At times, some of what Wolf says is a bit hard to swallow -- but read as a whole, it presents a solid argument about the sickness of our society today. Men, read it for your wives; parents, read it for your daughters; and ladies, read it for yourself.

Highly recommended.

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70 of 76 people found the following review helpful:
4.0 out of 5 stars Fascinating and disturbing, October 10, 2003
By S.R.W. Phillips "StevieRae5" (Lexington, Kentucky USA) - See all my reviews
  
I have read many books on feminism over the past few years, and have read books that dispute some of the statistics in this book. Nonetheless, it is a good read, because it makes you aware of things that are going on in the lives of young women.

Whatever the numbers, the fact remains that young women are slowly killing and disfiguring themselves in the name of that ever-unattainable, ever-subjective idea, "beauty." Is it really significant is five women a year die of bulimia or anorexia or if it's closer to five hundred? The fact remains that something is seriously wrong with these girls to make them think that they have no other way of being socially accepted. Does it matter how much the cosmetic surgery industry really grosses annually? After all, ten years or so after this book is written, we have shows on prime-time television like "Extreme Makeover," in which someone contacts the show and tells them how horrible they feel about themselves because of a physical flaw--a nose that is too big, eyes that are too wide-spaced--and the show promptly signs them up to be hacked away at, made into a modern-day Galatea, for the viewing pleasure of America. If you have watched this show, you also know exactly what Wolf is trying to convey in her chapter on Violence. She states that women are always told that they can look better in some way...and sure enough, once they get into the doctor's office, suddenly the nose is not the only problem anymore. Liposuction, [body part] job...sign me up. In watching another special on cosmetic surgery on MTV not long ago, two women were portrayed whose highest goal was to be--of all things for young women today to desire--[Magazine] bunnies. They went in for things like a nose job and a [body part]job, and suddenly you saw the doctor pointing out all the other things "wrong" with them. The two relatively thin (and when I say "relatively," I mean they were probably underweight, but not as skinny as anorexic-looking models) girls were told that they should do something about invisible "saddlebags" and also maybe should consider doing something about the excess fat on their thighs--again, barely visible to the naked eye.

Wolf claims all this is political--a move to keep women down. And I'm not sure if I completely buy into the fact that it is all a political move to do just that, but I certainly realize that there is a definite cause for concern. If even one girl binges and purges, it's too many...and the fact remains that models are, in fact, horribly underweight, and then they have their photos retouched and airbrushed to make them look even skinnier. Women cannot compete with that which does not exist.

This book is definitely a good buy--it's easy reading and thought-provoking. I would recommend it to anyone interested in women's studies...and I would also recommend it to any woman, especially one who plans on having children, because it is so important to break this cycle of unattainable expectations.

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47 of 53 people found the following review helpful:
4.0 out of 5 stars An eye opener, October 18, 2004
By Just Another Woodchuck (The wilds of NY) - See all my reviews
Interesting to me that the male reviewers seemed to uniformly hate this book! Settle down, guys--we're not all going to stop shaving and exercising, and if you don't have Paris Hilton panting over you, believe me, it's NOT because of anything Naomi Wolf said!

Whatever I may think of the author and her philosophy, as a rule I like a book that makes me see things in ways I hadn't before. This was one of those books. I don't agree with everything the author writes, but after borrowing it from the library, I had to buy it for myself so I could write in the margins about all the "a-ha!" moments it prompted. Sadly for those who like black and white, beauty, like most things, is on a continuum. People cite Etcoff's "Survival of the Prettiest" in opposition to this book, but if the premises of "Prettiest" were completely true, then after thousands upon thousands of years of evolution, why aren't we all collectively lovely? Why aren't the women who have the most offspring (ie, the fittest) also the Cindy Crawford clones? One of my former evolution professors, David Wilson, just published a study showing that people who shared common goals and interests rated each other as more attractive than they rated strangers.

I'm short, overweight, and past my prime in years, but I'm evolutionarily fitter than average (3 children), and have a strong husband who is a good provider (the biologically desired currency for males), and he even loves me!--from where I stand, it looks like most women can safely drop a lot of their beauty obsession, and I think Wolf says a lot that would encourage us to.
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Most Recent Customer Reviews

4.0 out of 5 stars 'Abridged' not indicated
The audio book was not correctly described as 'abridged'. If I had known I would not have purchased the audio cassettes. However, Naomi Wolf is dead on.
Published 25 days ago by Park City Traveler

2.0 out of 5 stars Ugly People of the world unite!: (Don't hate the player, hate the game)
This book jumps smack dab into the middle of a two-century old conversation about the role of beauty in Western culture. Read more
Published 1 month ago by Herbert L Calhoun

5.0 out of 5 stars Truer today than when it was written
What makes this book so important is that it is just as, if not more, relevant today than it was in 1991. Read more
Published 11 months ago by Kaitlin Allen

4.0 out of 5 stars A Very Important Book
The Beauty Myth is a must have for every woman in the world and the men who love them. Naomi Wolf hit the nail on the head about the isolating effect the beauty myth has on women,... Read more
Published 13 months ago by phoenix fire

1.0 out of 5 stars I'm Sorry, I Just Don't Think This Book
is good. She's privilegded by the same beauty standards she decry so much in her debut book. Beauty standards are fluid, never rigid, as she thinks they are. Read more
Published 14 months ago by La Reyna

4.0 out of 5 stars The third wave
Naomi Wolf does an expert job defining her point of view of what is going on during the third wave of feminism. Read more
Published 14 months ago by Amanda J. Edwards

4.0 out of 5 stars interesting and well researched
I'm not an expert in feminist literature and don't have any strong opinions on the subject. I found this to be a very interesting read, though quite a bit of it bordered on the... Read more
Published 20 months ago by Paul J. Fitzgerald

3.0 out of 5 stars What makes it a myth?
I bought this book to further explore the idea of the "beauty myth". Though the book is informative, it is very one sided. Read more
Published 20 months ago by S. Counes

5.0 out of 5 stars Well researched and eye-opening!
A very well researched book and quite "thick", in that as a woman reading it, there were so many things to digest that would not go down easily. Read more
Published 20 months ago by Irini

5.0 out of 5 stars Brilliant and life changing
I picked up this book by accident and literally every other page am surprised by how many things are relevant in my own life. Read more
Published 21 months ago by J. Thuenerrego

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