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How to License Technology (Intellectual Property Library) [Hardcover]

Robert C. Megantz (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Editorial Reviews

Product Description

This book outlines the step-by-step process for developing and implementing effective technology licensing programs. It takes the reader from idea to deal. Topics covered include: marketing -- conducting market research and marketing technology; licensing strategies; deal-making -- including terms of the agreement and negotiation tactics; and managing the ongoing relationship between licensee and licenser -- including quality control, maintenance, and reversion of rights.

From the Publisher

Focusing on the special needs of technology-based industries, this practical handbook offers inventors and organizations a detailed guide to the licensing process and shows them how to maximize such licensing arrangements. In addition to taking readers step-by-step through the licensing process, the book examines licensing options for organizations of a variety of structures, the many different legal protections for technologies, market research methods, technology valuation; licensing strategy, licensing negotiation, post-agreement activities, and more. Uses real-life case studies to demonstrate how licensing works in a variety of settings.

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Product Details

Hardcover: 240 pages
Publisher: John Wiley & Sons (June 1996)
Language: English
ISBN-10: 0471134104
ISBN-13: 978-0471134107
Product Dimensions: 9.3 x 6.2 x 0.6 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: #1,425,554 in Books (See Top 100 in Books)

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Inside This Book (learn more)

First Sentence:
Licensing is just one of several strategies for exploiting and commercializing intellectual property. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
targeted licensee, trademark quality control, licensed devices, removing smegma, licensed trademarks, hybrid agreement, licensed intellectual property, prospective licensor, corporate licensing, improvements pool, underlying intellectual property, licensing strategy, prospective licensees, trademark usage, master licensee, technology valuation, running royalties, licensed products, copyright claimant, royalty structure, licensing personnel, licensed technology, licensing program, licensing effort, licensing organization

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Copyright Office, Library of Congress, Dolby Laboratories, Licensing Executives Society, Year Born, Year Died

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 22 books:

Intellectual Property: Valuation, Exploitation and Infringement Damages, 2007 Cumulative Supplement (Valuation of Intellectual Property and Intangible Assets Cumulative Supplement) by Gordon V. Smith in Front Matter, and Back Matter
Intellectual Property: Licensing and Joint Venture Profit Strategies by Gordon V. Smith in Front Matter
Technology Transfer: Making the Most of Your Intellectual Property by Neil F. Sullivan in Back Matter
Principles Of Corporate Finance (Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate) by Richard A. Brealey in Back Matter
Software Industry Accounting (with CD-ROM) by Joseph Morris in Front Matter

See all 22 books this book cites

13 books cite this book:

The Art and Science of Technology Transfer by Phyllis L. Speser on page 94, and page 262
Capitalizing on Innovation by Ted LeValliant on page 56, and Back Matter
Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management by George Tesar on page 37, and page 364
Transfer Pricing Handbook, 2002 SUPPLEMENT by Robert Feinschreiber on page 22, and page 23
Profit from Your Idea: How to Make Smart Licensing Deals (License Your Invention) by Richard Stim on page 307

See all 13 books citing this book

Books on Related Topics (learn more)

Technology Management by Robert C. Megantz

Discusses:

Technology Licensing by Russell L. Parr

Discusses:

Valuation and Pricing of Technology-Based Intellectual Property by Richard Razgaitis

Discusses:

The Valuation of Technology by F. Peter Boer

Discusses:

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	19% buy Technology Management: Developing and Implementing Effective Licensing Programs (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics) by Robert C. Megantz Hardcover $100.90
	17% buy Technology Licensing: Corporate Strategies for Maximizing Value by Russell L. Parr Hardcover $153.00

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17 of 18 people found the following review helpful:

5.0 out of 5 stars Worth the Investment, May 29, 2001

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This review is from: How to License Technology (Intellectual Property Library) (Hardcover)

Considering the cost of a good IP lawyer, this book is well worth it.

It is written in business terms and covers many important topics. It was especially useful to see what is common in agreements, what is desired, hard to get, and common resolution approaches.

I found it very useful in developing a long term relationship with a company interested in licensing technology from my company. It is especially good for business people (like myself) who are need to understand the important parts of a licensing agreement during business discussions.

The sample agreement at the end of the book alone is worth the price. I adapted it for our use and know a lawyer starting from scratch would have invested many hours to develop it.

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