About Town: The New Yorker and the World It made [IMPORT] (Hardcover)

Equally impressive, though, is the acute critical judgement Yagoda brings to bear on the non-fiction, short stories, poems and cartoons that have defined the magazine -- either by their inclusion or exclusion. In meshing the archival letters and notes between writers and editors with his own hard-won views of the magazine's contents and the artists who created them, Yagoda in effect has created and orchestrated a book-length conversation and meditation on good writing.

"About Town" is so well written, and so rich in anecdote, telling detail and, with a nod toward New Yorker editor/founder Harold Ross, the beauty of fact, that if it weren't ABOUT The New Yorker I suspect that it would have been accepted for excerpting by the magazine's long-gone original regime.

For those like me who finish the book wanting more, the only solace is that, in a sense, you can continue the converation about good writing with Yagoda by revisiting the works and authors he dissects. I'm looking forward, for instance, to rooting out Peter Taylor's early stories -- I'm familiar with his classic later works -- checking out writers with whom I am unfamiliar, such as Irwin Shaw, and to re-reading some Cheever to follow the evolution outlined by Yagoda.In this continuing quest, good places to start are the collections of short stories ("Wonderful Town") and profiles ("Life Stories") edited by current New Yorker editor David Remnick. Also, check out "The Art of Fact: A Historical Anthology of Literary Journalism" co-edited by Yagoda which includes selections from many New Yorker stalwarts.

Years ago one of the magazine's former stalwarts, John McPhee, wrote an article about the farmers' markets in New York City, where customers could be assured of getting their money's worth -- and then some -- from the rural formers who manned the stands. He titled it, and a subsequent collection, "Giving Good Weight."

In "About Town," Ben Yagoda gives good weight.

Harold Ross, the founder and first editor of the magazine, with the help of Katherine and E.B.White, Thurber, Dorothy Parker, and many other fine editors and writers launched the magazine in the 1920s. The sophisticated and literary focus of the magazine soon captured the fancy of New Yorkers. During the hard days of the depression the magazine actually gained subscribers as readers enjoyed the humorous repartee and cartoons that helped them laugh at their troubles. Many new readers learned of the magazine during WWII as it was handed around the barracks. The GI bill produced many educated readers who remembering their wartime contact with the magazine now subscibed to it. Following WWII, the magazine included more and more "social conscience" articles, for example, John Hershey's essay on "Hiroshima."

Ross died in the early 1950s, and during the fifties under the editorship of William Shawn, the magazine became relatively banal according to Yagoda who says it appealed to stay-at-home wives who enjoyed articles that reminded them of their college days (among other pieces, Mary McCarthy's tales of her Italian travels were featured). In the 1960s, the magazine once again became more vocal about social issues and the environment.

Yagoda says the best years of the magazine came in the 1970s when writers like Woody Allen wrote wonderful wacky pieces and investigative journalists covered the scandals in
Washington. Following a downturn in subscriptions in 1980s, the magazine was purchased by a media mogul and William Shawn departed. With Tina Brown's arrival, the magazine metamorphed into a Conde Nast publication. Garrison Keillor's comments about Brown's arrival (as he left) are amusing.

Over the years, I have read John Updike, Alice Munro, Jamaica Kincaid, Katherine White, and many of the writers who once wrote for the New Yorker. When I was a child, my mother used to quote Dorothy Parker regularly ("Rivers are damp..."), but I had no idea Parker wrote for The New Yorker until years later (we lived in a rural area and subscribed to the Progressive Farmer!!). When I read Rachel Carson's SILENT SPRING, it changed my life, but I read it in book form when it was first published as a Book of the Month Club selection. I only became aware of The New Yorker magazine when I was in my thirties and a college writing instructor suggested it. Yagoda says many people discovered the magazine when they were students.

As a social document, The New Yorker articles very much reflect the times, and to some extent, at least under Ross, the magazine seemed to be ahead of the times. In reading this book, I was reminded of National Public Radio, which seems to be the main innovator in broadcast journalism these days--though I am told there are all sorts of happenings on the Internet. The in-depth news stories, the essays by various knowledgeable citizens, the political commentaries and Garrison Keilor are all comparable to The New Yorker magazine.

If you are interested in a snapshot of the 20th Century from an educated New Yorker magazine perspective, or in writing and magazine development in general, you will find much of interest in this book. The tales concerning the origins of many innovative features of the magazine are quite good.

Yagoda suggests the magazine pretty much ended with Shawn's departure in the late 1980s. He devotes eight pages at the end of the book to the three editors who followed Shawn. He says the median age of the readership grows older every year (not replacing subscribers) and most of current readership as such is owing to the retention of loyal readers. He quotes some of these readers who no longer actually read the magazine but have not given up their subscriptions. His book goes a long way toward explaining to me why I dropped my subscription a few years ago.