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Success Secrets of the Online Marketing Superstars (Paperback)

~ Mitch Meyerson (Author) "It's time to stop tiptoeing around the pool and jump into the deep end, head first..." (more)
Key Phrases: online marketing superstars, value per visitor, converting keywords, The Magical Power of Headlines, Guerrilla Marketing Coach Certification Program, The Amazing Formula (more...)

4.3 out of 5 stars See all reviews (32 customer reviews)

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Editorial Reviews

Review

"This book is hot off and press and worth reading." -- Bookviews September 2005 Issue

Product Description

"I highly recommend this book! It is a must-read for any business wanting to learn from the very best marketers in the world how to succeed online" - Jack Canfield, Author of Success Principles and Chicken Soup For The Soul

"The Definitive Online Marketing Book! Every chapter is a treasury of high-impact strategies and tactics from the very best marketers on the Internet." - Jay Conrad Levinson, Author of Guerrilla Marketing, the best-selling marketing series in history

"Internet marketing offers a whole new world of sales opportunities that have never before existed. This book shows you how to maximize your sales and profitability in this exciting medium." - Brian Tracy, Author of The Psychology of Selling

"You'll be surprised at the dozens of battle-tested strategies Mitch has extracted from the world's top online marketing superstars. ... Any one of these principles you'll learn can instantly put hundreds, even thousands of new found profits into your bank account!" - Alex Mandossian, Web Traffic Conversion Strategist and Master Copywriter

"Mitch Meyerson's Online Superstars is a coaching session with the Who's Who of Internet Marketing. All of the people interviewed have jumped the hurdles and set new records. Choose your guru, and you will find enough here to market your business, product, or service on the Internet. Complete with links and audio files to explore as much as you like in any direction, Online Superstars sets a new standard for online coaching. Rub shoulders with the best, and the best is sure to rub off!" - William Reed, Master Marketing Trainer

Product Details

Paperback: 352 pages
Publisher: Kaplan Business (July 1, 2005)
Language: English
ISBN-10: 1419505017
ISBN-13: 978-1419505010
Product Dimensions: 8.9 x 6 x 0.7 inches
Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 4.3 out of 5 stars See all reviews (32 customer reviews)

Amazon.com Sales Rank: #302,761 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
It's time to stop tiptoeing around the pool and jump into the deep end, head first. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
online marketing superstars, value per visitor, converting keywords, loyal list, headline package, online surfer, involvement device, blog tool, profitable list, fusion marketing, traffic creation, targeted traffic, news aggregator, sig file, best keywords, project breakdown, affiliate links, bundling strategy, assumptive close, announcement list, online success, affiliate program, targeted list, online marketer, sales letter

Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Magical Power of Headlines, Guerrilla Marketing Coach Certification Program, The Amazing Formula, The Seduction of the Online Surfer, Writing Web Copy That Sells, Chicken Soup, Advanced Traffic Strategies, Mastering E-mail Marketing, Automate Your Online Marketing, Building Your Online Brand, Creating Multiple Streams of Income, Mark Joyner, Traffic Conversion Secrets, John Hancock, Mastering Affiliate Programs, Mastering Pay-Per-Click, Megabolic Weight Loss, Online Marketplace, Ten Coaching Competencies, Zone Alarm, Bloglines News, Building Your Business Using Audio, Using Exit Strategies, Jay Abraham, Jim Edwards

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Citations (learn more)

This book cites 15 books:

Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on 5 pages
The One Minute Millionaire: The Enlightened Way to Wealth by Mark Victor Hansen on page 1, and page 11
Your Pregnancy Week By Week, 5th Edition (Your Pregnancy Series) by Glade B. Curtis on page 272
Hypnotic Writing by Joe Vitale on page 257
Words That Sell by Richard Bayan on page 273

See all 15 books this book cites

3 books cite this book:

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port in Front Matter, page 99, and Back Matter
Why Johnny Can't Sell... and What to Do About It by Michael Nick on page 67
Meet and Grow Rich: How to Easily Create and Operate Your Own "Mastermind" Group for Health, Wealth, and More by Joe Vitale on page 163

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Book Yourself Solid by Michael Port

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What Do Customers Ultimately Buy After Viewing This Item?

	72% buy the item featured on this page: Success Secrets of the Online Marketing Superstars 4.3 out of 5 stars (32) $13.94
	10% buy Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse 4.2 out of 5 stars (20) $14.93
	9% buy The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition 4.6 out of 5 stars (213) $13.57
	5% buy How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money 4.4 out of 5 stars (27) $16.47

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Customer Reviews

32 Reviews

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4 star:		(9)
3 star:		(0)
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Average Customer Review

4.3 out of 5 stars (32 customer reviews)

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Most Helpful Customer Reviews

101 of 114 people found the following review helpful:

1.0 out of 5 stars Success Secrets of the Online Marketing Superstars, August 31, 2005

By	Burnedagain the Great (Louisville, Ky.) - See all my reviews

I bought this book for my wife but after having looked at it I should have bought some flowers instead.

The book was bilge water but for those who watch the gurus of e-marketing the classic formula for e-book selling has been followed to the letter.

Really great ad copy to move the book (sell the sizzle not the steak) and use the book as a thinly veiled advertisement pushing the products of all the gurus who "generously" supplied content.

For the unititiated I would suggest this. Go to each of the websites of those marketers mentioned in the book or the teaser copy. What you will find is the same names popping up on all of the different websites. This is because they each act as an endorsement for the others product.

Go to Mitch's website and you will see the "usual suspects" endorsing this book as the greatest thing since sliced bread. Then go to one of their's and you will find Mitch endorsing their product as the greatest thing since sliced bread. It takes a while to spot the mechanics but before to long you to will learn the secrect too cross-plugging and expert endorsements for fame and fortune.

It reminds me a little of the old Shakesperian acting troupes where the same five or six actors toured together. In each play it was the same actors only playing different parts.

I also suspect that those who have provided glowing reviews are either new to this game or are schmoozing for an endorsement of their own product by one of the big fish.

Bottom line- save your money. And remember how this game works the next time you get one of those "You've just got to see this" emails touting a new product from one of the "usual suspects".

This is how you take dishwater and turn it into an overnight best seller. Which ever one of these guys who's turn it is to shear the sheep this month simply has the other guys who are waiting their turn at bat blast their mail list with a glowing revue and a "to good to resist" offer. The groupies and the newbies fork out the shekels enmasse while the gurus begin work on their sheep shearing best seller.

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31 of 36 people found the following review helpful:

1.0 out of 5 stars Very very very Marginal book..., August 8, 2005

By	CT Huang "Gagawolala" (Queens, New York) - See all my reviews (REAL NAME)

[...]

The author interview several internet marketing gurus specialized in different areas of internet marketing. The discussions were briefly touched on different area of internet marketing. REALLY BRIEFLY !!!

This book is for someone who already in internet marketing for a while and use as a checklist.

For a internet beginner to read it, everything sounds great in this book because they don't know any better.

Don't waste your money on this.

This is a freaking poor-designed frontend product for other coaching service or bigger product.

If you truly want to learn internet marketing, go buy

" The Ultimate Guide to Electronic Marketing for Small Business" by Tom Antion

or Corey Rudl's Insider Secret

Hope this helps

CT Huang

[...]

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11 of 15 people found the following review helpful:

5.0 out of 5 stars It helped my online business, December 10, 2005

By	Dennis Handa "Internet site owner" (Melbourne Florida) - See all my reviews (REAL NAME)

As an owner of a large Real Estate web site, I needed information on how to promote and gain ground with search engines. I found the section on setting up a blog, to be really informative. In addition the book pointed out the importance of news feeds and how they help in search engine positioning. In conclusion, I found the book to be a bargain and full of good content.
Dennis Handa

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Most Recent Customer Reviews

1.0 out of 5 stars Very general, not at all practical
It's just advertising all these online superstars, nothing more. Very general advices. They say "Oh, yeah, you should do THIS, and you are all set." But then... Read more

Published 14 months ago by Elena Stroganova

4.0 out of 5 stars Overview of internet marketing options
There is a trend recently for books to be created from articles written by others. One problem I have with these types of books is that articles often don't have the details I'd... Read more

Published 23 months ago by Leslie Truex

4.0 out of 5 stars Worth Reading
As one of the first online marketing books I'd read, I got a lot out of it at the time.

Even though it was published in 2005, there are still plenty of nuggets of... Read more

Published on November 30, 2007 by John Michailidis

5.0 out of 5 stars What a marketing Collection!
What a wonderful collection of online wisdom.
Thank you Mitch. it is a mine of online marketing information and help

Published on November 12, 2007 by Jean Cannon

4.0 out of 5 stars Success Secrets of the Online Marketing Superstars
A very good compilation with plenty of referrals for further information from the writers and other sources. Read more

Published on October 10, 2007 by Duke Brekhus

5.0 out of 5 stars Online Marketing 101
This book was my first purchase of an online marketing book. After extensive research, I decided to purchase this book at my local bookstore. Read more

Published on July 10, 2007 by Marty Nickison II

5.0 out of 5 stars Online Marketing Superstars Review
My summary of this book is as follows;
All of these people had a "Vision" which may not have been shared by others. Read more

Published on May 12, 2007 by Larry Kosis

5.0 out of 5 stars I am in the book so....
I am in the book with a chapter on how to use conference call service to build your business. You will get different chapters on different technologies to use in building your... Read more

Published on May 6, 2007 by Jim Black

4.0 out of 5 stars Success Secrets of the Online Marketing Superstars
This is a VERY high quality book. I enjoyed it immensely. I am a professional internet marketer and this book is very real. Read more

Published on February 16, 2007 by GMan

5.0 out of 5 stars Don't delay, GET THIS BOOK!
I wish I'd had this book four years ago. All the secrets of all the Internet "gurus" are right here in this book. What more could you ask for? Read more

Published on January 6, 2007 by Rick Josey

› See all 32 customer reviews...

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