osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. [Paperback]

Vadym Gurevych (Author)

Book Description

Publication Date: December 30, 2007 | ISBN-10: 1847192025 | ISBN-13: 978-1847192028

Practical techniques and proven strategies to increase online sales: learn from an expert! This book is for anyone administering a small/medium sized osCommerce site. This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site. This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.

Editorial Reviews

About the Author

Vadym Gurevych holds a Masters of Software Development degree from Kharkov National Technical University (Ukraine) and has been creating commercial software products for businesses for 10 years. His interest in learning more about the management and business side of the process led him to join the DataLink UK Ltd. in 2001 as Project Manager. Based in the UK, Datalink (which also trades as Holbi) concentrates on providing a wide range of bespoke e-commerce solutions to its local and international customers. In those days Vadym didn't imagine managing open-source projects, but since 2002 he has been creating osCommerce-based sites and this has become Datalink's main source of revenue since 2004. Now Managing Director of DataLink UK Ltd., Vadym is responsible for strategy development and business decisions, and for ensuring that his team of 30 provides customers with the most efficient solutions. Since he finds it exciting and sometimes challenging, he still personally supervises major sales deals and manages major projects. He has been happily married to his wife Elena for almost eight years now, and also finds time to write/maintain a popular blog, osCommerceBlog.com, and contribute to DatalinkUK.com and Holbi.co.uk. Vadym writes: "Talking to a customer, finding out the best solution for the business, making sure that solution is properly implemented, and seeing the business improving - is what brings satisfaction and makes me happy about the way my career has developed to date."

Product Details

• Paperback: 428 pages
• Publisher: Packt Publishing (December 30, 2007)
• Language: English
• ISBN-10: 1847192025
• ISBN-13: 978-1847192028
• Product Dimensions: 9.1 x 7.5 x 1.3 inches
• Shipping Weight: 1.9 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,825,805 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

4.0 out of 5 stars general purpose advice on running a commercial website, February 4, 2008

By 

W Boudville (Terra, Sol 3) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)    (HALL OF FAME REVIEWER)    (REAL NAME)   

This review is from: osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. (Paperback)

Let's be clear about one thing. The book is not about running a general purpose website that is selling things. It pertains to those sites using the osCommerce software. This provides a programmatic framework with features needed by many small commercial websites.

But it turns out that several key sections of the book do offer advice germane to anyone wanting to sell on the web. One topic is whether you should join various organisations that will certify your website as reputable. Truste, BBBonline, VeriSign, GeoTrust and others are mentioned. These let you put a seal (a clickable image) on your webpages. So that if a reader clicks on it, it will go to that organisation's server and popup a page attesting that your website is an accredited member. The book's coverage of the top companies offering such certifications is good. Another topic well covered is how to provide search results from searches done within your database of products. Here, osCommerce naturally comes with an internal search option.

Search Engine Optimisation is another topic extensively discussed. This is where you try to get your webpages listed as prominently as possible in the (free) results of major search engines. Tips are given, including how to avoid getting blacklisted by the search engines for being an SEO spammer. (Naughty, naughty!)

Unfortunately, a failing of the book is a poorly done index. For example, on the subject of certificates, SSL, seals or any of those certifying organisations, there simply are no entries in the index. Another example is the omission of link farms or spam from the index, even though these are discussed in the text.

6 of 7 people found the following review helpful:

5.0 out of 5 stars This is a Must Have for anyone using osCommerce!, January 17, 2008

By 

Scott Lawrence "Snerdey Web Designs" (Austin, Texas USA) - See all my reviews
(REAL NAME)   

This review is from: osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. (Paperback)

osCommerce Webmaster's Guide to Selling Online Just got the book the other day. It was sent to us to review by the publishing company PACKT, a UK based company. We are osCommerce webdesigners also sell a ton of osCommerce Templates on our website, just search Snerdey. It's easy to tell that the author, Vadym Gurevych, really knows this product inside and out. It was interesting to read and the addition of sample coding made it simple to understand.

I've already highlighted several sections that I'm going to make sure our team goes over this to come up with a new plan of attack for SEO as our clients demand cutting edge technology as well as real results.

I think this book is a huge plus for both the site owner and the seasoned webmasters.

Get yourself a copy. It's about 380 pages or so and 12 chapters. Easy reading and not full of technical jargon just really good information that I'm sure our competitors don't want out of the bag!

Respectfully,
Snerdey

0 of 2 people found the following review helpful:

3.0 out of 5 stars oscommerce, May 16, 2010

By 

Computer Guy - See all my reviews

Amazon Verified Purchase

This review is from: osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. (Paperback)

The book is very detailed. It was more detail than I needed. I was looking for a more basic book.