Customer Reviews

osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc.

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Let's be clear about one thing. The book is not about running a general purpose website that is selling things. It pertains to those sites using the osCommerce software. This provides a programmatic framework with features needed by many small commercial websites.

But it turns out that several key sections of the book do offer advice germane to anyone wanting to sell on the web. One topic is whether you should join various organisations that will certify your website as reputable. Truste, BBBonline, VeriSign, GeoTrust and others are mentioned. These let you put a seal (a clickable image) on your webpages. So that if a reader clicks on it, it will go to that organisation's server and popup a page attesting that your website is an accredited member. The book's coverage of the top companies offering such certifications is good. Another topic well covered is how to provide search results from searches done within your database of products. Here, osCommerce naturally comes with an internal search option.

Search Engine Optimisation is another topic extensively discussed. This is where you try to get your webpages listed as prominently as possible in the (free) results of major search engines. Tips are given, including how to avoid getting blacklisted by the search engines for being an SEO spammer. (Naughty, naughty!)

Unfortunately, a failing of the book is a poorly done index. For example, on the subject of certificates, SSL, seals or any of those certifying organisations, there simply are no entries in the index. Another example is the omission of link farms or spam from the index, even though these are discussed in the text.

osCommerce Webmaster's Guide to Selling Online Just got the book the other day. It was sent to us to review by the publishing company PACKT, a UK based company. We are osCommerce webdesigners also sell a ton of osCommerce Templates on our website, just search Snerdey. It's easy to tell that the author, Vadym Gurevych, really knows this product inside and out. It was interesting to read and the addition of sample coding made it simple to understand.

I've already highlighted several sections that I'm going to make sure our team goes over this to come up with a new plan of attack for SEO as our clients demand cutting edge technology as well as real results.

I think this book is a huge plus for both the site owner and the seasoned webmasters.

Get yourself a copy. It's about 380 pages or so and 12 chapters. Easy reading and not full of technical jargon just really good information that I'm sure our competitors don't want out of the bag!

Respectfully,
Snerdey

The book is very detailed. It was more detail than I needed. I was looking for a more basic book.

Wow what a book every OSC webmaster needs this little book of tips and tricks. Tons of super ideas in this book. This book will make you rethink your entire operation. Too bad some big secrets were published in this book. The internet race is about to heat up.