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5.0 out of 5 stars Humerous take on American companies, April 30, 2010
This review is from: The paradise program;: Travels through Muzak, Hilton, Coca-Cola, Texaco, Walt Disney, and other world empires (Hardcover)
This 1973 book is an examination of how different businesses work. The author gets himself invited into different companies to observe how they function, but has his own humerous take on what he observes. No big company is safe from his comedic skewering, as he exposes the ironies of how they view themselves and their role in the world. Texaco, Coca Cola, Disney, Hilton and others get the treatment. I originally bought this book on a recommendation for the chapter on Walt Disney WED Imagineering, but enjoyed the rest of the book.
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