|
Product Leadership: Creating And Launching Superior New Products
by Robert G. Cooper
See all pages
with references to "Expected Commercial Value".
Excerpt - on Page 146: "
... These include methods to maximize the total value of the portfolio (such as Productivity Index or the Expected Commercial Value methods); methods to yield the right balance of projects (such as portfolio maps and bubble diagrams); ... "
Key Phrases:
Perseus Books, Portfolio Review, Exxon Chemical, Expected Commercial Value, Low-Budget Conservative, Prioritized Scored List, total project score, new products warfare, truly meritorious projects, portfolio management for new products, genuine new products, new product arenas
(see more)
|
|
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
by Robert G. Cooper
See all pages
with references to "Expected Commercial Value".
|
|
New Product Development For Dummies (For Dummies (Business & Personal Finance))
by Ph.D, CEO Robin Karol
See all pages
with references to "Expected Commercial Value".
|
|
Portfolio Management For New Products: Second Edition
by Robert G. Cooper
See all pages
with references to "Expected Commercial Value".
|
|
| ||
| ||
| ||
| ||