"Expected Commercial Value"

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Product Leadership: Creating And Launching Superior New Products
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Excerpt - on Page 146: " ... These include methods to maximize the total value of the portfolio (such as Productivity Index or the Expected Commercial Value methods); methods to yield the right balance of projects (such as portfolio maps and bubble diagrams); ... "

Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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New Product Development For Dummies (For Dummies (Business & Personal Finance))
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Portfolio Management For New Products: Second Edition
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