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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition
by Jim Sterne
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with references to "Jim Sterne".
Excerpt - on Page 13: "
... long did it take? I don't know-I didn't have a record. The response did, however, include my original problem: Name: Jim Sterne Email: jsterne@targeting. ... "
Key Phrases:
Jim Sterne, World Wide Web, United Airlines, Done Figure, Big Science, National Semi, Southwest Airlines, Sun Microsystems, Klone Server, Postal Service, online customer care, customer bonding
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with references to "Jim Sterne".
Excerpt - on Page 28: "
... Magazine, September 15, 2000 By Jim Sterne Remember when you thought the Internet would let you get away with ignoring your customers? Self-service was one of the ... "
Key Phrases:
World Wide Web, Jim Sterne, Jakob Nielsen, American English, King's English, Sun Microsystems, Computer Centers, John Wiley, National Semiconductor, dealer locator, analytic applications, site path
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Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships (7.5 x 9.25")
by Jim Sterne
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with references to "Jim Sterne".
Excerpt - on Page 61: "
... on their Web site. This is a big subject and you might want to delve into it in detail in Jim Sterne's What Makes People Click: Advertising on the Web (Macmillan, 1997), ... "
Key Phrases:
File Edit, Jim Sterne, Rolling Stone, What's Related, Done Figure, Web Attack, andy bourland, implanted context, promo offer, persuasion levels, email marketing, landing page
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with references to "Jim Sterne".
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