"Jim Sterne"

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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition
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Excerpt - on Page 13: " ... long did it take? I don't know-I didn't have a record. The response did, however, include my original problem: Name: Jim Sterne Email: jsterne@targeting. ... "

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
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Excerpt - on Page 28: " ... Magazine, September 15, 2000 By Jim Sterne Remember when you thought the Internet would let you get away with ignoring your customers? Self-service was one of the ... "

Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships (7.5 x 9.25")
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Excerpt - on Page 61: " ... on their Web site. This is a big subject and you might want to delve into it in detail in Jim Sterne's What Makes People Click: Advertising on the Web (Macmillan, 1997), ... "

Web Metrics: Proven Methods for Measuring Web Site Success
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