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McDonald's: Behind The Arches
by John F. Love
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with references to "Ray Kroc".
Excerpt - on Page 1: "
... Richard J. McDonald wrote this in a letter shortly after McDonald's announced that it would close the McDonald's unit that Ray Kroc had built in 1955 in Des Plaines, ... "
Key Phrases:
Ray Kroc, United States, New York, Fred Turner, San Bernardino, Des Plaines, Burger Chef, Rolling Green, West Coast, Burger King, Dairy Queen, Harry Sonneborn
(see more)
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New Ideas from Dead CEOs: Lasting Lessons from the Corner Office
by Todd G. Buchholz
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with references to "Ray Kroc".
Excerpt - on Page 90: "
... But what made Es- tée Lauder different from all the other entrepreneurs who tried to peddle their creations? Like Ray Kroc, who was about the last guy to throw a hamburger on the griddle, Estée Lauder was hardly the first woman ... "
Key Phrases:
Mary Kay, Ray Kroc, Estée Lauder, Walt Disney, Bank of Italy, David Sarnoff, New York, Akio Morita, Snow White, scissors economy, beauty consultants, color wars
(see more)
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
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with references to "Ray Kroc".
Excerpt - on Page 24: "
... Henry Ford, Tom Watson of IBM, and Ray Kroc of McDonald's. The Entrepreneur is our creative personality-always at its best dealing with the unknown, ... "
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The San Diego Padres Encyclopedia
by Joe Naiman
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with references to "Ray Kroc".
Excerpt - on Page 36: "
... have to pay a penalty if the Padres left San Diego. Smith, meanwhile, agreed to sell the Padres to Chicagoan Ray Kroc, the 72-year-old chairman and largest stockholder of the McDonald's restaurant chain. Kroc had read in a newspaper article that the ... "
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