|
New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series)
by Robert J. Thomas
See all pages
with references to "conjoint utilities".
Excerpt - on Page 214: "
... With individual- level conjoint utilities from potential buyers, one can identify the product concept with the highest total utility, and presumably the one with the ... "
Key Phrases:
United States, Holly Farms, Journal of Product Innovation Management, Technology Economic, General Motors, Population Cultural, market opportunity forecasting, core product concept, affecting new product development, market opportunity forecasts, potential buying organizations, potential buying processes
(see more)
|
|
Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris
See all pages
with references to "conjoint utilities".
Excerpt - on Page 119: "
... 4.5 Conjoint Utilities and Consumer Preference Conjoint utilities measure consumer preference for an attribute level and then- by combining the valuations of multiple ... "
|
|
The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science)
by Kalyan T. Talluri
See all pages
with references to "conjoint utilities".
|
|
The Power of Product Platforms
by Marc H. Meyer
See all pages
with references to "conjoint utilities".
|
|
| ||
| ||
| ||
| ||