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New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series)
by Robert J. Thomas
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with references to "conjoint utilities".
Excerpt - on Page 214: "
... With individual- level conjoint utilities from potential buyers, one can identify the product concept with the highest total utility, and presumably the one with the ... "
Key Phrases:
United States, Holly Farms, Journal of Product Innovation Management, Technology Economic, General Motors, Population Cultural, market opportunity forecasting, core product concept, affecting new product development, market opportunity forecasts, potential buying organizations, potential buying processes
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Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris
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with references to "conjoint utilities".
Excerpt - on Page 119: "
... 4.5 Conjoint Utilities and Consumer Preference Conjoint utilities measure consumer preference for an attribute level and then- by combining the valuations of multiple ... "
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Principles of Forecasting (International Series in Operations Research & Management Science)
by J. Scott Armstrong
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with references to "conjoint utilities".
Key Phrases:
International Journal of Forecasting, New York, Kluwer Academic Publishers, Monte Carlo, Journal of Marketing Research, John Wiley, evaluating forecasting methods, making judgmental forecasts, analogous time series, judgmental bootstrapping, integrating judgmental, sales forecasting meetings
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The Power of Product Platforms
by Marc H. Meyer
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with references to "conjoint utilities".
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