"cultivation effect"

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Media Effects: Advances in Theory and Research (Lea's Communication Series)
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Excerpt - on Page 66: " ... The relationship of television viewing with attitude strength and extremity: Implications for the cultivation effect. Media Psychology, 1, 3-25. Signorielli, N. (1986). Selective television viewing: A limited possibility. Journal of Com- munication, 36(3), 64-75. Signorielli, ... "

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)
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Excerpt - on Page 5: " ... attitudes, and behaviors. In Chapter 10, L. J. Shrum, Jim Burroughs, and Aric Rindfleisch discuss theory and research on the cultivation effect (Gerbner & Gross, 1976). ... "

Television and Child Development (Lea's Communication Series)
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Excerpt - on Page 48: " ... part of one's schemata and thus influences one to be exposed further to similar material. This is consistent with the cultivation effect proposed by Gerbner, Gross, Morgan, and Signorielli (1980), discussed more fully in chapter 9. ... "

Children, Adolescents, and the Media
Children, Adolescents, and the Media by Victor C. Strasburger
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Excerpt - on Page 104: " ... The cultivation effect does typically hold up even after controlling for demographic variables as well as other factors that could explain the relation- ... "

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