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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
by Joe Plummer
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with references to "interactive marketing units".
Excerpt - on Page 82: "
... banners and buttons, and skyscrapers. Like print media, online ads are sold in different shapes and sizes. They are called interactive marketing units or IMUs. The Standards section of the JAB website (www. ... "
Key Phrases:
Dynamic Logic, Tide Coldwater, Air Force, Holiday Inn Express, Interactive Advertising Bureau, Internet Retailer, atlas solutions, daypart targeting, imedia connection, contextual targeting, interactive marketing units, organic listings
(see more)
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Electronic Commerce
by Gary Schneider
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with references to "interactive marketing units".
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Mining the Web: Transforming Customer Data into Customer Value
by Gordon S. Linoff
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with references to "interactive marketing units".
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The Internet Audience: Constitution & Measurement (Digital Formations)
by Fernando Bermejo
See all pages
with references to "interactive marketing units".
Key Phrases:
World Wide Web, United States, Media Metrix, Nielsen Media Research, Audit Bureau of Circulations, Relevant Knowledge, web audience measurement, audience measurement market, measuring the web audience, audience measurement industry, audience measurement methods, offline surveys
(see more)
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