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with references to "pentadic ratio".
Excerpt - on Page 331: "
... the text. From a marketing perspective, when producers create a product, they un- derstand the product based on a particular pentadic ratio. ... "
Key Phrases:
Journal of Consumer Research, New York, Harry Potter, Civil War, Journal of Marketing, Black Rock City, artwork consumption, pentadic ratio, operant resources, commercial categorization, brand collectors, agentic mode
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A Grammar of Motives
by Kenneth Burke
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with references to "pentadic ratio".
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Communication Theories: Perspectives, Processes, and Contexts
by Katherine Miller
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with references to "pentadic ratio".
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Teaching/Writing in Thirdspaces: The Studio Approach (Studies in Writing and Rhetoric)
by Rhonda C. Grego
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with references to "pentadic ratio".
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