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with references to "redneck myth".
Excerpt - on Page 45: "
... did Mountain Dew, though with little success. Finally, Mountain Dew found a new cultural toehold in the late 1970s. The Redneck Myth In the late 1970s a new ideology began to take shape, ... "
Key Phrases:
United States, African American, Wall Street, Sports Center, Easy Rider, World War, iconic brands, redneck myth, populist world, cultural branding strategy, charismatic aesthetic, gunfighter myth
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The Body Silent: The Different World of the Disabled
by Robert F. Murphy
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with references to "redneck myth".
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Boston Against Busing: Race, Class, and Ethnicity in the 1960s and 1970s
by Ronald P. Formisano
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with references to "redneck myth".
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Back Talk from Appalachia: Confronting Stereotypes
by Dwight B. Billings
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with references to "redneck myth".
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