"repositioning strategy"

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The New Positioning: The Latest on the World's #1 Business Strategy
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Excerpt - on Page 64: " ... Today the marketing wars are being won by the well-focused specialists. Obviously, a repositioning strategy was needed. ... "

Hotel Management and Operations, 3rd Edition
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Excerpt - on Page 247: " ... After some consideration it was determined that Bristol's own concepts did not adequately complement the property's repositioning strategy. The Bristol Bar and Grill is a quick-and-friendly self-serve concept that is primarily focused on serving hotel guests (i.e., banquet ... "

Positioning: The Battle for Your Mind
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Excerpt - on Page 63: " ... A simple but effective repositioning strategy did the job. Against an institution like aspirin. Amazing. Repositioning Lenox For a repositioning strategy to work, ... "

Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Excerpt - on Page 79: " ... Ahead of Bufferin. Ahead of Excedrin. A simple but effective repositioning strategy did the job. Against an institution like aspirin. Amazing. ... "

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