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with references to "repositioning strategy".
Excerpt - on Page 64: "
... Today the marketing wars are being won by the well-focused specialists. Obviously, a repositioning strategy was needed. ... "
Key Phrases:
United States, Peat Marwick, Wall Street, General Motors, The New York Times, Arthur Andersen, Business Week, Lowell Weicker, ice cream bakery, repositioning strategy, positioning process, soft ice cream
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Hotel Management and Operations, 3rd Edition
by Denney G. Rutherford
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with references to "repositioning strategy".
Excerpt - on Page 247: "
... After some consideration it was determined that Bristol's own concepts did not adequately complement the property's repositioning strategy. The Bristol Bar and Grill is a quick-and-friendly self-serve concept that is primarily focused on serving hotel guests (i.e., banquet ... "
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Positioning: The Battle for Your Mind
by Al Ries
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with references to "repositioning strategy".
Excerpt - on Page 63: "
... A simple but effective repositioning strategy did the job. Against an institution like aspirin. Amazing. Repositioning Lenox For a repositioning strategy to work, ... "
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with references to "repositioning strategy".
Excerpt - on Page 79: "
... Ahead of Bufferin. Ahead of Excedrin. A simple but effective repositioning strategy did the job. Against an institution like aspirin. Amazing. ... "
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