Pop Goes Korea: Behind the Revolution in Movies, Music, and Internet Culture (Paperback)

~ (Author)

Editorial Reviews

Product Description

"Mr. Russell's book is the first by a non-Korean to explain the rise of Korea's entertainment industries....the book could hardly be more approachable."—Wall Street Journal

“For a country that traditionally received culture, especially from China but also from Japan and the United States, South Korea finds itself at a turning point in its new role as exporter.”—The New York Times

From kim chee to kim chic! South Korea came from nowhere in the 1990s to become one of the biggest producers of pop content (movies, music, comic books, TV dramas, online gaming) in Asia—and the West. Why? Who’s behind it? Mark James Russell tells an exciting tale of rapid growth and wild success marked by an uncanny knack for moving just one step ahead of changing technologies (such as music downloads and Internet comics) that have created new consumer markets around the world. Among the media pioneers profiled in this book is film director Kang Je-gyu, maker of Korea’s first blockbuster film Shiri; Lee Su-man, who went from folk singer to computer programmer to creator of Korea’s biggest music label; and Nelson Shin, who rose from North Korea to the top of the animation business. Full of fresh analysis, engaging reportage, and insightful insider anecdotes, Pop Goes Korea explores the hallyu (the Korean Wave) hitting the world’s shores in the new century.

Mark James Russell has been living in Korea since 1996. His articles about Korean and Asian cultures have appeared in Newsweek, The New York Times, International Herald-Tribune, and many other publications. He is currently the Korea/Japan Bureau Chief for Asian Movie Week magazine.

About the Author

Mark Russell has been living in Korea since 1996. His articles about Korean and Asian culture have appeared in Newsweek, The New York Times, The International Herald-Tribune and many other publications. He is currently the Korea/Japan Bureau Chief for Asia Movie Week magazine.

Product Details

• Paperback: 260 pages
• Publisher: Stone Bridge Press (January 1, 2009)
• Language: English
• ISBN-10: 1933330686
• ISBN-13: 978-1933330686
• Product Dimensions: 9 x 7.4 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #708,807 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars One of a kind, July 14, 2009

By	M. Smith (South Korea) - See all my reviews (REAL NAME)

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For an English language resource, this is a gem of a book. Keeping in mind that Korea has a relatively short (but very interesting) pop culture, this book covers all the bases quite nicely. It features a variety of tidbits and little known facts sprinkled throughout the book.

I applaud the author for pioneering an English language legitimate published text - a fresh break from the bloggers who dominate this field of interest. The information is as up-to-date as a book can be (pub 2008) but a slight out-of-date-ness is to be expected for a text about the ever-changing pop culture. However, since the majority of the book covers the upstarts of each industry, the lack of 2009 material is easily forgiven (and unavoidable).

The author's writing style is both a pro and a con. The writer seems to be comfortable in his knowledge of the subject but sometimes has too much of a conversational tone - almost to a fault of sounding uneducated. However, I really don't want that to sound too harsh because I believe one of his strengths is his ability to both inform and also entertain. He's got a great sense of Western humor that appears amongst this Eastern pop culture history.

I was also disappointed by the lack of photos throughout the book. The beginning has plenty of color pictures to prepare for the in-depth look that's coming ahead but the book itself is lacking accompanying photos. It would have made the biographies of Lee Byung-Hun and Lee Soon-Man more easy to follow.

My biggest complaint is the lack of Korean text. How hard would it have been to include Hanguel in the chapters? All movies, songs, TV dramas, and actors have either transliterated or romanized names which is frustrating when searching for the original source material. The least that could have been done is to include the original Korean names in parenthesis. A careless oversight.

However, I do want to conclude with saying that the author knows his stuff and has written an excellent primer on all things Korean. His background history on the PIFF (Busan International Film Festival) is impressive as is his approach to Korean movies in general (and why there is so much more to the Korean wave than 1999's Shiri). All in all, this book is well worth your time.

4.0 out of 5 stars Great All-in-One Intro ... with Insight and Wit, May 19, 2009

By	P. Raskin "ziquemu" (Washington, DC) - See all my reviews (REAL NAME)

For someone like me, who knows that there are a lot of interesting movies made in Korea, but who also doesn't speak the language very well, this book is great -- it's a primer not just on which actor or director did what, but a lot of the history behind it. In fact, Mark Russell covers the whole entertainment spectrum -- from TV to movies to music to internet. What makes the book especially enjoyable is his style. Normally books about Korea are quite cheerleader-esque, perhaps echoing the country's more-than-occasional "with us or against us" stance. However, Russell is able to show his colors as a true fan without beating us to death, because in addition to platitudes he's also willing to criticize and point out ironies, which makes the book a richer read. And actually an even stronger endorsement of the modern Korean culture that so fascinates him. Completely entertaining even if you don't know Rain from Snow or Lee Byung-hyun from Lee Hyori. And really useful if you do.