The problem of search engine marketing in concentrated b2b markets like Ag: quality vs. quantity of the audience.(AGRI-MARKETER'S UPDATE): An article from: Agri Marketing [HTML] [Digital]

Hyler, Sr. Cooper (Author)

Editorial Reviews

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First, let me say that Search Engine Marketing (SEM) works and will increase the visitors to your Web site.

Is that increase good for your advertisers? The answer is ... probably not in a defined B2B space like agriculture.

While it will help you serve more advertising, the real question is ... is it delivering the kind of audience your advertiser wants to reach? Most of core agricultural marketers do not want to reach "drive-by" consumers.

Product Details

• Format: HTML
• Printable: Yes
• Mac OS Compatible: Yes
• Windows Compatible: Yes
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• File Size: 9 KB
• Digital: 5 pages
• Publisher: Henderson Communications, LLC (October 13, 2009)
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