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First, let me say that Search Engine Marketing (SEM) works and will increase the visitors to your Web site.
Is that increase good for your advertisers? The answer is ... probably not in a defined B2B space like agriculture.
While it will help you serve more advertising, the real question is ... is it delivering the kind of audience your advertiser wants to reach? Most of core agricultural marketers do not want to reach "drive-by" consumers.

