Most helpful positive review
13 of 13 people found the following review helpful
Expensive but very comprehensive
on August 13, 2010
Technology Ventures is a book that I'll be keeping for a long time. It is a bit expensive (it's a text book, so this is not unexpected), but unlike many other books, you'll probably keep this one.
It covers the basics of launching a business, and it discusses legal issues, marketing, and HR in an engaging format.
Who should read this book:
If you have an academic background in technology, and want to launch a new business, this book will be perfect for you
Who should not read this book:
If you are looking for a quick, light read, this book will be too much for you. Also, if you're looking for information about social media marketing tactics, this book won't really help you
What I like about this book is that it really provides you with everything you need to know about launching a technology company. It covers everything, from the conception stage, to the legal issues. It is taught to Stanford students, and with good reason; its a very good book.
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