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64 of 65 people found the following review helpful
I love Fuji cameras - and no, I'm not a Fuji employee, but maybe I should be - I would love an employee discount! This Z37 was a deal I couldn't refuse and I believe this is my 10th Fuji digital camera I've purchased since 2004. I got the purple color and it's beautiful.

I owned the Z30 Fujifilm FinePix Z30 10 MP Digital Camera with 3x Optical Zoom and 2.7 inch LCD (Whirl White) previously, but at the last minute I decided to gift it to a young relative of mine only because of one thing I disliked about it: On the Z30 the USB plug-in was located INSIDE the camera's battery compartment. I feared the latch would eventually break off since the USB plug, the battery and the memory card were all in the same area.

Instead, the Z37 Fuji has the USB plug on the SIDE of the camera. In addition, this is a multi-use plug. With the Z37 you get an AC adapter cable in addition to the USB cable. The AC adapter charges the battery inside the camera. So unless I'm removing the memory card on this camera, there is no reason to open the battery compartment.

The AC adapter replaces the separate battery charger that comes with the Z30. This also means if your battery runs low, you can use the Z37 with it plugged into an outlet, but of course, this does limit what you can take a picture of, unless it's something near the electric outlet.

The Z37 is slightly thinner than the Z30 but otherwise they appear to be the same. Same LCD size, and the buttons are located in the same configuration. The LCD is big and bright - I have no trouble seeing anything outside in the bright sun. It's tiny and lightweight and easy to carry in either a pocket or small bag - it weighs slightly over 4 ounces.

And since the lens has a cover - and this is the way the camera is powered on/off - by sliding the lens cover open (like the first Fuji digital cameras invented) you almost don't need to buy a separate case....although I do keep mine in a case because I don't like the exterior to get scratched.

Just one complaint with this camera, otherwise it's perfect. There is no good area to hold onto the camera. The entire back is composed of LCD screen and buttons. At least the back area is rubberized so it does help with the grip.

But the pro's way outnumber my single complaint:

>>> Quick response when opening the lens cover to take the first shot
>>> SR Auto - just point and shoot
>>> Takes beautiful pictures
>>> Fast response time after taking a flash picture
>>> Lithium-ion battery - one charge lasts over 200 pictures
>>> Takes good videos - better than my expensive Panasonic Lumix

Note about the videos: You can't use optical zoom once you start filming, but you can set it before. You can use digital zoom after you start filming, but you have to turn it on before-hand in the set-up menu. They aren't HD but they look pretty good.

Note about the SR Auto setting: This setting drains the battery a little quicker, because the lens and sensor is constantly evaluating and focusing whatever you have the camera pointed at - the lens noise is completely normal and nothing to worry about. If you don't want to hear the lens focusing, just set the camera on regular Auto instead (the picture of the camera icon).

In conclusion: This is a good entry-level camera and I recommend it for just about anyone who is looking for an easy to use camera. Even a young kid. And it's built tougher than it appears - since the lens zooms INSIDE the camera body. Case in point: Two days after I received my Z30, it slipped out of my hands and hit the kitchen floor (my condo is built on a slab). I thought the camera was broken, but I turned it back on and was none worse for the wear. Not even a scratch. This Z37 appears to be built just as tough as the Z30 which I dropped.

It comes with just 18 MB of internal memory, so pick up an SD card if you don't already have one.
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14 of 14 people found the following review helpful
on August 17, 2010
I am a bit of a camera nut and have a few, none would be described as entry-level. After loads of research, I bought two of these cameras for my teenage granddaughters; it will be a first for both of them. I was skeptical when I ordered, that a camera in this price range could actually have any substance but I was more than pleasantly surprised when the cameras arrived. I charged them up and have been playing with them all afternoon (so I can help the girls with the learning curve, of course) and am having a blast with them. Now I want one for myself, even though I don't need it! I'm not saying that this will produce the results that a higher end camera will, but it is tiny, loaded with features and will be perfect as a starter camera. Everything outlined in the description is there as described and easy to access if you are even a little bit familiar with how cameras work these days - no manual necessary to start having loads of fun! At this price, I think you would be hard pressed to find a match.
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17 of 18 people found the following review helpful
on February 8, 2010
This camera is small enough to carry everywhere and it gets better! It takes pictures quickly with high resolution. The lens is inside the camera so you won't have to worry whether you will break the lens if you drop it ( i dropped my Nikon camera on accident and immediately broke the lens). It is really a fun camera to have as well an simple. The buttons are sealed so that any dirt or water wont go through and ruin the camera or the button. I would recommend this camera to anyone that is looking for a cute portable camera that takes great shots.
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21 of 25 people found the following review helpful
on November 23, 2009
This camera is great for most occasions. It is definitely not the best in terms of picture quality, but then again, if you want to get more, you have to spend a lot more. For the money, this is a great every-day-use camera.

Pros:
+ Light weight
+ Inexpensive
+ Good looking
+ 3x zoom without a protruding lense

Cons:
- Not the best image quality, but still good for most occasions
- Auto ISO only, but an every day user would not touch those adjustments anyways
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11 of 12 people found the following review helpful
on February 12, 2010
I own 2 Fugi cameras, and they are great so I decided to buy one for a friend for Christmas. My friend is a long haul truck driver and she loves to take pictures of the good ol USA. She has told me how easy this camera is to use, and she's not the most technical savy person, but she loves it. She emails me pictures from all over the US and they are beautiful. So if you are considering an easy to use camera that takes beautiful pictures take a look at this camera, you won't be disappointed in the Fugifilm Finepix Z37.
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8 of 8 people found the following review helpful
on August 10, 2010
I bought this camera for my 8 year old daughter. She Loves it. The color is vibrant and the picture quality is wonderful. For the price and for what it is this camera is a great purchase. I would recommend and, in fact, bought myself and my other daughter one as well.
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7 of 7 people found the following review helpful
on April 6, 2010
I bought this camera for my daughter (teenager) . this product met both of our requirements. 1) The photo quality is great 2) The lens is protected when the camera is off. Not just retracted, protected! 3) Cost, There's real value here for the money it's terrific. 4) Ease of use, the menu controls are wonderfully laid out and are a breeze to use. 4) She wanted a cool color. I could have spent five times the money on something else and she would not been as happy. 5) Size, It is a tiny camera. it will fit in a pocket or a purse without a problem. 6) memory, uses inexpensive SD media with an internal rechargeable battery.
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7 of 7 people found the following review helpful
This camera is so easy to use. It comes on when you slide open to reveal the lens. As someone is is not up on electronics, I used to hate to use my old camera. By the time I figured out how to use it, a lot of the times, the moment I wanted to capture was over. Thanks for this great camera. It was also delivered super fast in perfect condtion.
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3 of 3 people found the following review helpful
on October 11, 2010
I bought this for my 7 year old daughter after extensive research on the internet of various brands, models and price ranges. I was looking for something with durability, ease of use and a rechargeable battery. This camera had it all... and it came in purple, something my daughter insisted on in a camera. The lens remains protected and does not protrude out when the camera is turned on, a great feature for a 7-year old who is apt to drop or bump the camera at some time in the future. The Finepix Z37 is VERY simple to use and I would highly recommend to anyone who does not want to sift through all the complicated features and buttons of a pricier camera. The charging process is simpler than most, the cable just attaches to the camera, no separate battery charger needed and the battery does not need to be removed from the camera to be charged. We are very happy with it. The camera does everything you'd want in a digital (even movies!) and I'd highly recommend it.
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25 of 34 people found the following review helpful
on October 2, 2009
I bought this camera for my daughter, she loved the color and that it had a rechagable battery. There was also some cool things you can do with the photos. However the picture quality was horrible. The pictues were too bright. No matter how much tweeking I did, the pictures came out the same. It looked like the camera focus a clear shot right before the camera snaped, but the pictures still came out too bright. To think this is suppose to be a 10 mega pixle camera. No exaggeration, my phone camera actually took better pictures than this camera.
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