Most helpful critical review
4 of 4 people found the following review helpful
It was okay .. I use Seventh Generation now
on October 27, 2010
I used this product for several months in the past until we used it up.
Like many laundry detergents that try to be a little better for the environment, the cleaning is not as robust, but it was okay. All the kids clothes cleaned well enough.
They changed the mixture since getting a bad review on Consumer Reports for cleaning potential. I only have experience with it after the change, picked it up at Home Depot.
When I used this stuff, for serious cleaning jobs I kept one of the top 5 detergents recommended by Consumer Reports ready on the side.
The pump in theory is a great idea for those with front loading washers, although it probably doesn't matter that much to those with top loading washers. In practice they bungled the manufacture of the pump. The pump is pretty wobbly. I'd say 5-10% of the time I get the stuff on the outside of the bottle or my hand, some of the time I hit the edge of the washer opening. I've gone through a few of these bottles and they all seem to have the issue.
I've noticed the Martha Stewart dishwashing liquid bottles get filled up to greatly varying levels and the darkness of the colors of the liquid vary a great deal among the bottles, all of which demonstrate the likelihood of some kind of quality control issue .. perhaps it is the same for the laundry detergent, too? When lined up on the Home Depot shelf one can see the differences in level and color from one dishwashing liquid bottle to the other.
The comments on this site about it smelling bad, we simply don't have that issue, not sure what to say there. I'm tempted to suggest it's a competitor's marketing team smelling blood in the water but who knows maybe it is another result of a quality control issue. Perhaps it was the old mix.
Brand protection is everything for these folks probably and I'm guessing Martha Stewart had little or nothing to do with this product's final form, because if she had, the pump would work flawlessly, the shade of amber and proportions would all be the same, and I suspect the cleaning power would be better :).
If you are in the market for the more environmentally friendly liquid detergents, try Seventh Generation at least as a starting point, when we were testing them we stopped on that one and have been using it ever since.