reDESIGN: reCREATE: Reinvent Yourself and Thrive in the New Economy [Paperback]

Guillaume Wolf "Prof. G" (Author)

Book Description

Publication Date: June 23, 2011

How do you reinvent yourself in the New Economy? How do you keep up with an accelerating changing world? In reDESIGN: reCREATE, creativity expert Guillaume Wolf “Prof. G” challenges you to take back control of your career and your life with a bold proposition. He offers that the key to successfully navigating the shifting waters of today’s (and tomorrow’s) economy is in your capacity to use your creativity. Through a step-by-step process, reDESIGN: reCREATE invites you to get results by standing out and innovating — whether you’re new on the marketplace, working for a company, in between jobs, freelancing, or following the path of entrepreneurship. reDESIGN: reCREATE is the first practical guide to approaching your reinvention process through the creative perspective. Throughout the book you will learn “creative blueprints” and little-known strategies, illustrated with numerous real-life examples. With Nike’s CEO Mark Parker (business), Daft Punk (music), Karl Lagerfeld (fashion), Philippe Starck (design), etc., you’ll go behind the scenes for an inside look at the world’s best. You’ll also discover how everyday people beat the odds and create the life they want. BONUS: Online experience (iPad compatible). As a reader of reDESIGN: reCREATE, you’ll get exclusive access to a free series of coaching Web videos and audio content.

Editorial Reviews

About the Author

Guillaume Wolf “Prof G.” is changing the way we feel about creativity. As a consultant, teacher, and creativity expert who has dedicated two decades of his life to “cracking the code” of creativity, Guillaume helps individuals and organizations reinvent themselves so they can thrive in the New Economy. Guillaume’s background includes, among others: creative director of Whitewall, the celebrated art and design magazine; branding consultant; and teacher of communication design at Art Center College of Design in Pasadena.

Product Details

• Paperback: 312 pages
• Publisher: CreateSpace Independent Publishing Platform (June 23, 2011)
• Language: English
• ISBN-10: 1463531915
• ISBN-13: 978-1463531911
• Product Dimensions: 0.7 x 5.2 x 7.9 inches
• Shipping Weight: 13.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,682,531 in Books (See Top 100 in Books)

More About the Author

A message from Guillaume "Prof. G":

Hi there, Amazon friend!
Thank you for checking out my page.

I'm looking forward to connect with you in the future.
: ) G


BIO

Born in Africa (Sénégal), raised in Paris, France, and currently living in Los Angeles, California, Guillaume Wolf "Prof G." embodies the spirit of the 21st Century "global village."

Guillaume has spent decades exploring the transformative power of symbols, archetypes, and creativity (and their relationship with the everyday world); and this passion inspires his writing.

Guillaume's background includes among others: creative director; branding consultant; and teacher of communication design at the prestigious Art Center College of Design in Pasadena.

He is the author of You Are a Circle and reDESIGN: reCREATE, two books about reinvention and creativity; and The Last Arakad, a supernatural thriller.

Guillaume lives with his wife and daughter in Los Angeles, California.

To learn more about Guillaume Wolf's books and discover additional content, collectibles, and behind-the-scenes bonuses, visit www.YouAreaCircle.com. Meet Guillaume on Facebook at www.facebook.com/profgpage.

Most Helpful Customer Reviews

4 of 4 people found the following review helpful

5.0 out of 5 stars Just what I needed July 12, 2011

By Alex

Format:Paperback

I received this book as a gift. I'm three-quarters of the way through it so far . . . and I have to say reading it is like a wake-up call.

Like most people, I've been forced to deal with reinvention in my own life, and it has not always been easy. In this book, the author manages to present reinvention under a new light and shows how (even if it can be tough) it's a natural part of life and a source of opportunities. He links reinvention with the creative process. This concept was a big eye-opener for me.

He sets the tone in the opening pages when he says: "If you cultivate within yourself the capacity to relearn, reinvent, and retry things intelligently, you will possess something unique that can never be taken away." Then he shows you how to achieve just that. The author guides you through your own reinvention journey trough a series of workshops with many exercises.

The book mixes inspiration and practical advice/strategies. The author is part coach, part taskmaster . . . He's focused, caring and sometimes gives some tough love.

My only reservation so far is that the book is over 300+ pages, -- there's a lot to take in because there are many exercises and also videos to watch.

As I'm reading this it has been a huge source of inspiration. This book is about how to live your best life. I know it's a guide I'll refer back to in the future. I recommend this book for people who want to take their lives to new heights and who are also committed to work hard to achieve their goals. As the author writes: "reDesign: reCreate is about lifelong growth." Very true indeed.

3 of 3 people found the following review helpful

5.0 out of 5 stars A fantastic guide July 5, 2011

By Greg

Format:Paperback

I often struggle with books of this nature because I find that they rarely give concrete, actionable means by which one can achieve the goals that drove them to purchase the book in the first place. It also seems that they often offer `quick-fixes' or `silver bullets', both of which are unrealistic and set the reader up for, let's just say it, failure.

One of the numerous things I appreciate about Wolf's book is that he has avoided both of these traps. This book is practical, accessible and realistic. He makes no bones about the work that the reader will have to do in order to advance along their personal path, and he offers a clear and valuable guide. Have I accomplished what I intended to by picking up this book? Not yet. But that's not the point. The point is that I feel that I have a map that is relevant, meaningful and useful to me, especially in today's more chaotic, less certain world.

On top of all of that, it's a fun read, and the bonus videos are engaging and helpful (don't skip them!). I'd recommend this book for just about anyone who is trying to figure out how to maneuver in this new world we are all finding ourselves in. Admit it, that's you.

2 of 2 people found the following review helpful

5.0 out of 5 stars Just the book on the creative process that I had been looking for! October 5, 2011

By Susan Schenck TOP 500 REVIEWERVINE™ VOICE

Format:Paperback

I have read several books on the creative process. I even read all of Michael Jackson's biographies, searching for clues. But reDesign: reCreate is exactly the kind of book I had been searching for! This book is every well written; you can feel the author coaching and cheerleading you all along. It truly lays out the entire creative process. Though it contains much of the standard advice (ex: do what you would do for free, use an "elevator pitch," etc it's packed with tons of new insights and processes which the author garnished from 20 years of experience in his own creative process and also working with others.

The author stresses that the need to reinvent ourselves has never been greater. "We live in strange times (and this is just the beginning) ... The world keeps evolving at an astonishing pace, and it's hard to know how to keep up."

The book is organized into three workshops: redesign; cultivate; and the playing field. It contains three rules of creativity. The format makes for easy reading, and includes exercises. The author even provides a free online brain entrainment soundtrack. It's also packed with great quotes from famous Creatives.

One of the most useful insights of the author includes "building creative equity." He emphasizes the need to enjoy the process, and do your creative thing even if you never get paid for it. I know this works, because I did it myself: I longed to be an author, and decided to do it even if I wouldn't sell more than 100 books. I enjoyed the process so much and put so much love and creativity into it that I went on to sell 16,000 copies of my first book!

Another amazing gift from this book is what the author calls the "the S-process." This alone is worth the price of the book!... It details the real process of creativity as used by all the creative geniuses. This is exactly what I had been searching for in all the books I had read on creativity.

I found myself highlighting things on nearly half the pages. One example is, "The biggest error I made early on in my life was to believe that all successful people made it because they had a `special gift.' ... In reality, just a very small percentage of successful Creatives have truly superior skills (or what you could call `genius level'), while the vast majority of world-class Creatives are really normal individuals. Yet (genius or not) they all have one thing in common--they are incredibly hard workers and have learned to develop their skills over YEARS of practice."

A very inspiring and helpful book that I will keep as a reference.
Susan Schenck, author of The Live Food Factor: The Comprehensive Guide to the Ultimate Diet for Body, Mind, Spirit & Planet
and
Beyond Broccoli, Creating a Biologically Balanced Diet When a Vegetarian Diet Doesn't Work Read more ›

1 of 1 people found the following review helpful

5.0 out of 5 stars You Want This December 30, 2011

By Kris Nelson

Format:Paperback

Prof. G is a master of the human story, and he has the uncanny ability to very personally assist in evolution of our individual experiences. This book, reDESIGN: reCREATE, is a tour de force in personal growth, creativity, and the development of a very meaningful life. reDESIGN: reCREATE is The Artist's Way of the new millennium.

If you've found this book and you're reading these reviews you have not come here in error - you want this.
Give yourself the gift of reinvention.

reDESIGN: reCREATE is brilliant in both its depth and simplicity. It's not a book, it's a process that operates over multiple platforms. The web tools are exceptional and complimentary, and the stories, exercises, workshops, and processes in the book inspire towards action.

Prof. G walks the talk. reDESIGN: reCREATE comes out of the laboratory of his own self-invention process, which he intimately shares throughout the experience. You'll feel like he's right there with you the whole time.

I recommend that everyone engage with the reDESIGN: reCREATE process, and continue to use the tools offered well after one has completed the journey.