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The Fashion Fund 1 Season 2016

Season 3
3.2 out of 5 stars (154) IMDb 7/10

Discover the future of fashion in this ultimate insider competition. Follow 10 up and coming designers as they compete to join the ranks of previous Fashion Fund winners such as Alexander Wang and Proenza Schouler. Each week the designers will be tested and judged by fashion's elite, including Vogue's Anna Wintour and designer Diane Von Furstenberg, for a chance to win $400,000 and a mentorship.

Starring:
Anna Wintour, Diane Von Furstenburg

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Season 3
1. Portfolio Submissions

After months of preparation, designers from across the country submit portfolios to try to become a Vogue/CFDA Fashion Fund finalist. Anna Wintour, Diane Von Furstenberg and the selection committee review the submissions and begin the search for the next great American designer.

CC Runtime: 23 minutes Release date: February 24, 2016
2. Choosing the Final Ten

The judges deliberate and decide on the top 10 finalists for the Vogue/CFDA Fashion Fund. CFDA CEO Steven Kolb delivers the good news. Anna Wintour reveals details about the grueling competition ahead.

CC Runtime: 23 minutes Release date: March 2, 2016
3. First Impresssions

The pressure is on as the designers prepare for the their first challenge, "5 Looks in 15 Minutes." Meanwhile, industry leaders evaluate the designers' current businesses, pouring over their books to determine if they have the savvy to build a successful brand.

CC Runtime: 25 minutes Release date: March 9, 2016
4. 5 Looks in 15 Minutes

Designers present "5 Looks in 15 Minutes" representing their collections past, present and future. They're put on the spot as the judges ask hard-hitting questions about their brand, business and aesthetic. Frontrunners emerge. The judges debate who performed well and who cracked under pressure.

CC Runtime: 25 minutes Release date: March 16, 2016
5. The Kate Spade Marketing Challenge

Designers get a crash course in experiential marketing at the Kate Spade headquarters. They are challenged to create an immersive marketing event with little time and money to present to a critical panel of judges. Anna Wintour and Mark Holgate visit Rio and Aurora's studios to see their businesses up close.

CC Runtime: 25 minutes Release date: March 23, 2016
6. Women's Fashion Week

It's Women's Fashion Week and all eyes are on the designers. Some produce elaborate runway shows and presentation. Anna visits Thaddeus' studio and challenges him to create a women's collection in time to show. David Hart, Cadet and Baldwin also decide whether to create a womens' collection or miss out on the opportunity.

CC Runtime: 25 minutes Release date: March 30, 2016
7. Vogue Magazine Shoot

Designers are given a once-in-a-lifetime opportunity to be showcased in a star-studded Vogue magazine shoot aside Kendall Jenner, Gigi Hadid and Nick Jonas. Designers are presented the $20,000 Fossil Design Challenge. A few exceed expectations, while others are sent back to the drawing board. Rag & Bone visits Jonathan Simkhai to discuss his presentation skills.

CC Runtime: 26 minutes Release date: April 6, 2016
8. Fossil Design Challenge

Designers present their final looks for the Fossil Design Challenge inspired by cultural events from Star Wars to Burning Man to Broadway. Selby Drummond, Vogue accessories editor, grants the designers access to the famous Vogue closet and helps style the outfits before presenting to the panel of judges.

CC Runtime: 28 minutes Release date: April 13, 2016
9. Instagram Challenge/LA Fashion Show

The designers head to Los Angeles for the final challenge of the competition, the Instagram Challenge. The designer's lines are presented at The Vogue-CFDA Fashion Show hosted by Kim Kardashian and Kanye West at the Chateau Marmont. It's a star studded event with Reese Witherspoon, John Legend and other celebrities whose endorsements could make a fashion career.

TV-14 CC Runtime: 26 minutes Release date: April 20, 2016
10. Winner Announced

Diane Von Fursternberg and the selection committee make final site visits to the designers. The judges deliberate and fight for who they believe can become the next great American desinger. The winners are announced at the annual CFDA/Vogue Fashion Fund award dinner. However, the announcement isn't what anyone was expecting...

CC Runtime: 28 minutes Release date: April 27, 2016
Bonus: The Fashion Fund - Official Trailer

Discover the future of fashion in this ultimate insider competition. Follow 10 up and coming designers as they compete to join the ranks of previous Fashion Fund winners such as Alexander Wang and Proenza Schouler. Each week the designers will be tested and judged by fashion's elite, including Vogue's Anna Wintour and designer Diane Von Furstenberg, for a chance to win $400,000 and a mentorship.

TV-PG CC Runtime: 1 minute Release date: February 25, 2016

Product Details

Genres Reality TV
Director Ricki Stern, Annie Sundberg
Starring Anna Wintour, Diane Von Furstenburg
Supporting actors Steven Kolb, Reed Krakoff, Jenna Lyons, Ken Downing, Selby Drummond, Mark Holgate, Jeffrey Kalinsky, David Neville, Andrew Rosen, Marcus Wainwright
Season year 2016
Network Amazon Unscripted
Purchase rights Stream instantly Details
Format Amazon Video (streaming online video and digital download)

Customer Reviews

Top Customer Reviews

Format: Amazon Video Verified Purchase
I have loved The Fashion Fund since it was introduced online and really enjoy the mix of behind the scenes views, business savvy, creativity & human interest. I was excited to see it on a streaming platform (I usually watch via Roku, and sometimes on a desktop). But I've been very frustrated with Amazon's adding commercials to Prime programming. There're usually 3-4 commercial breaks with 120 seconds each (there's an on-screen timer counting them down). Not a lot for on-air TV but way off base of paid streaming! We're already paying for Prime subscription so there shouldn't be ads at all. Further the way Amazon runs ads locks the screen so you can't go back & forth inside the ads even if one *is* interesting. They interrupt at odd times & odd intervals so it's hard to plan how long they'll last. To top it off, on Roku the finale clothes buying reminder at the end bounced me totally out of the show so I couldn't see the upcoming week's reveal. I went back several times trying to see the reveal but no matter what I tried it happened the same way every time. So frustrating!

Update: Since episode 3 the clothes-buying promo at the end has stopped on Roku, so I get to see the upcoming week's reveal. Yay!
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After watching the first episode on FireTV, I noticed a couple things:

1. The commercials are obnoxiously loud, compared to the volume of the show, to the point where I just had to mute them. Is there not a way to make the volume be a reasonable level so there isn’t such a disparity between the content and the commercial?
2. The commercials are also too frequent for what really is a 20 minute clip. I mean, 4 sets of commercials lasting 2 minutes long each during 20 minutes? This format doesn’t make someone want to watch an “episode” again, or in my case, want to watch any future episodes either. Just not worth the time.
3. Is there a way to show different commercials so you don’t just watch the same commercials over and over. I didn’t want the product the first time and seeing it 4 more times doesn’t change my mind.

One of the main reasons I got rid of conventional television and cable TV, was so I could watch shows without all the distractions to buy products I have no interest in. Now, for my PAID Prime subscription, I get to again, be subjected to the irrelevant and annoying commercials. Amazon is one of the companies building the new paradigm in ways to watch content ON-DEMAND, yet they are still using the old ways to deliver ad messages. Maybe it’s time to get a group of high school kids in a room, and tell them, “these are the commercials you have to see, how would you want this delivered to you?” because this kind of delivery needs a new model. The content could be compelling but with all the choices between Amazon, Hulu, Netflix and a myriad of other content provider apps, it needs to be eminently watchable AND rewatchable, both of which, as-is, this show is not.

Disappointed.
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I would have given this series a 3 or 4 if not for those damn commercials. I love fashion and I enjoyed Project Runway so much and was looking forward to seeing this series. And I did enjoy it.... up to a point. I thought that maybe there would be 1 or 2 commercials in a whole program, but this was totally insane.... 90 seconds of commercials running every few minutes. I don't know if I will continue to watch this series. What a shame... and shame on Amazon!
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I do not appreciate having commercials run during a show that is part of my Prime membership. Why am I paying for something if you are going to run commercials, then it should be free. It makes me really reconsider having membership. It just seems like I am being ripped off! I enjoy the show but find the flow of it terrible choppy because of all the commercials. Anxiously waiting to hear why this is happening, Erin
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Prime + ads = SubPrime.
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I give up. Way to many commercials for me. I pay $100 for Prime. I will not watch TV because my time is valuable and I will not waste it on commercials. Apparently Amazon thinks my time is not valuable, so I will not longer watch and I am going to end my Prime membership.
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I think I would really love this except that there are ads. Why do I pay for prime? So my viewing isn't interrupted by ads. I am a responsible consumer, I know what I want, and that is not to see commercials. That's why I got off network time tv. Bummer...greatly disjointed in this Amazon you have let prime members down.
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If this is a trend in adding ads to on demand shows similar to what cable television did to their offerings, Amazon Prime Video will be ruined. I hope I am wrong, but most companies can't resist that extra ad revenue pouring in. They have already reduced the ad slots in this video from four to two based on viewer response, but that won't stop the ads. So sad...

As for the show, it is nice to see the creativity of the designers. The people on the board of the CFDA seem inconsistent, old fashioned and odd. First their criteria for being in the top ten are about standing out, then they are having an already successful business to leverage winning, then they are having the right timing for your designs to take off, or having enough popularity to leverage to become a long-term business. None of these are mutually exclusive, but they are not the same thing. Little was fashion discussed, more finance and business, which makes me think it is like anything in business that sells in quantity, or at a high price - that is what is in fashion.
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